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PlayTime gears up the Year of the Wooden Snake with adventure, festivities and sports advocacy

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    PlayTime, the top contender in the online entertainment games industry in the Philippines, kicked off the Lunar New Year and festival season with exciting celebrations and sports advocacy, bringing the spirit of play and community to life through immersive experiences and remarkable partnership.   A Festive Food Crawl in Binondo   To welcome the Year of the Wooden Snake, the PlayTimeKada, alongside PlayTime Babe Kat Llegado, explored the heart of Manila’s Chinatown—Binondo—through a flavorful food crawl. Binondo, the world’s oldest Chinatown, became the perfect setting for PlayTime’s Chinese New Year celebration, where the team indulged in authentic flavors like the traditional fortune cookie, special hopia ube and savory dumplings. They also engaged with the lively festivities and shared the real-time experience with PlayTime followers via livestream. The event captured the essence of prosperity, ...

realme Launches the World’s First Phone with Cold-sensitive Color-changing Technology at MWC 2025

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  realme takes center stage at MWC 2025 with the design of realme 14 Pro Series, created in collaboration with Valeur Designers   realme introduced its pioneering cold-sensitive color-changing technology with the realme 14 Pro Series at MWC 2025, setting a new benchmark in the smartphone industry.  The realme 14 Pro Series combines a distinctive pearl texture, an innovative temperature-sensitive color-changing technology, a seamless quad-curved display, and the industry’s first triple flash camera system. This brings yet another masterpiece to the premium design lineup of the realme Number Series.   Forward-thinking Collaboration: The Transformative Power of Design Since the birth of realme, design has always been regarded as a key driver of innovation. This commitment drives the brand to keep creating distinctive, premium designs that break away from the industry's conventional trends. By tapping into the preferences and aspirations of young users, realme aims to pr...

SM Book Nook Reading Festival brings Filipino stories to life at SM Aura

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   The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences. (L-R): SM Cares Assistant Vice President Richard A. Caluyo, SM Book Nook Reading Festival co-organizer and BookShelfPH co-founder Monette Quiogue, and SM Aura Regional Operations Head Stephanie Co  Interactive storytelling and inspiration One of the festival's highlights was the launch of SM Book Nook's innovative "Pass the Plot" board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity. The "Pass the Plot" board at the SM Book Nook Reading Festival ignites collaborative storytelling, inviting participants to build a narrative sentence by sentenc...

ARISE Philippines holds first Annual General Meeting, setting the stage for a resilient 2030

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  The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide. ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy) Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025. Member companies pledge...

Discover Milksha's First Concept Store at SM North EDSA – Your Ultimate Destination for Pure, Fresh, and Natural Milk Tea!

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Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines! Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan. Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip . Fresh. Pure. Authentic. Milksha’s secret to success? It’s the flavors enhanced by special ingredient...

Explore the New Wave of Shopping and Dining at SM North EDSA: New on The Block and Beyond

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      SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha's first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.   The Block: A Hub of Exciting New Stores   Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.     Tonkotsu Kazan (The Block, Ground Floor) Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.   Every bowl is a cel...

FedEx Introduces Collaborative Shipping Tool in the Philippines to Enhance Import Process and Boost Logistics Efficiency

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   New digital tool enables seamless collaboration between importers and shippers, improving shipment visibility and pickup efficiency.   Federal Express Corporation, one of the world’s largest express transportation companies, today announced the launch of Collaborative Shipping Tool . This new digital tool simplifies the import process for customers by enabling seamless collaboration during Airway Bill (AWB) creation between importers and shippers, enhancing overall efficiency when moving goods across the globe.   Global merchandise trade is set to increase by 3%, with Imports in Asia projected to grow by 5.1% in 2025. According to study by the International Trade Centre, failed pickups and lack of shipment visibility are among the top challenges faced by importers globally. Such inefficiencies directly impact business operations, underscoring the need for digital solutions like the Collaborative Shipping Tool. This shipping tool allows importers to share the Airwa...