Nurturing
connections—that is what being a Filipino is about. From warm hugs to friendly
smiles, the genuine hospitality inherent in the Filipino spirit is indisputably
unrivaled. The need to connect is deeply wired into our roots and that is
something we all take pride in.
This
is why fastest growing social messaging app WeChat embodies and complements our
highly social nature. Given that smart phones are now deeply entrenched
into our everyday lives, WeChat, with a wide range of social features
including Live Chat, Video Call, Moments, Voice Chat, Group Chat,
Shake, Look Around, Friend Radar, and Sticker Shop, integrates
ease and convenience into the whole mobile experience making it more
enjoyable and worthwhile. But more than an enhanced way of interacting with our
peers, WeChat, through partnerships with brands that have become part of the
Filipino lifestyle, is now a gateway to everything that Filipinos love and
enjoy.
With
online shopping brands like ZaloraPH and Lazada now having their own official
WeChat accounts, WeChat offers users exclusive access to updates, sales, and
promos—even discounts on best-selling items. What is arguably the next face of
mobile shopping, WeChat offers its users access to Zalora’s over 500 top
international and local brands of more than 15,000 apparel, shoes, accessories
and beauty products, and Lazada’s wide array of mobiles, tablets, consumer
electronic and household goods including toys, fashion and sport equipment.