It was two years ago when I got first hold of my BUM
Tshirt or you could say the first BUM shirt for my son and now BUM is rockin up
the holiday with Daniel Padilla as one of it's endorser.
The ever-evolving clothing brand BUM goes for a
rock-star and utilitarian vibe for its Holiday collection. BUM is incorporating
leather, oxidized prints, ombre pieces, and knits, into its Holiday Collection.
Dubbed as “I Start the Revolution,” which is the
third and highlight of BUM’s three-part My ATEEtude campaign for 2013, the brand’s
Holiday Collection emphasizes on pieces that go for two things: an edgy,
rock-star vibe and a stylish, utilitarian chic.
Think biker jackets, acid-wash skinny jeans,
hoodies, long-back shirts, and leather-accented items. Leather,which can make
the wearer look casual, sexy, and daring, appears in the form of piping,
pockets, or sleeves.
And because the Holiday collection serves as the
brand’s banner campaign for 2013, it is but natural for BUM to up the ante this
time around.
After playing around with bright colors, BUM goes
for more solid colors. Chino bottoms with new trimmings, digital prints, cargo
pants, and ombre pieces—which refer to garments that have a graduation of
colors on them— have also made their way into this collection.
Knit is also a key element in the Holiday
collection. Expect BUM to come out with knitted jackets, shirts with collars,
and comfy but stylish blouses for girls.
With BUM’s new pieces, you now have all the reasons
to be a standout this season.
BUM is available in leading department stores
nationwide.
For more information:
Instagram: http://instagram.com/officialbum
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