SCG continues to celebrate its legacy as one of ASEAN’s
sustainable business leaders as it participates in the 20th WorldBex, Asia’s
largest building and construction exposition. From March 11 to 15, 2015, SCG and
its subsidiaries will be showcasing its latest collection of innovative
products at the World Trade Center, Manila.
With the theme “Experience the Inspiration of Living,”
SCG, Mariwasa and COTTO will be showcasing its world-class, top-quality
products and innovations to inspire Filipinos to create beautiful homes that
are reflective of their lifestyles.
“Self-expression is something that Filipinos value
highly, and this is reflected in the way they dress, the music they listen to
and even in how their homes are designed,” said Mariwasa Siam-Ceramics VP for
Sales and Marketing Jakkrit Suwansilp. “As an industry leader for over a
century, we at SCG are committed to deliver world-class quality products and
services that will aide Filipinos in creating a home that truly reflect their
individual styles.”
To let consumers truly experience the inspiration of
living, SCG will be hosting an Architect Showcase during WorldBex 2015. Here,
one of the Philippines most renowned architects, Jose Ramon Carunungan, principal
architect and environmental planner of renowned local architecture firm,
Carunungan & Partners Co., will showcase his expertise in architectural
design. With 29 years of industry experience, Arch’t. Carunungan will be
joining SCG at WorldBex 2015 by creating various design spaces using the SCG
Smartboard, as well as how it can be applied to different designs based on the
user’s preference.
Headlining the roster of innovative products
showcased at WorldBex 2015 is the new generation SCG Smartboard, a fiber-cement
board with Firm & Flex technology, bringing together strength, durability
and elasticity. Its water and high impact resistant body is available in an
array of colors and patterns to allow one’s imagination to flow freely and
create limitless designs. With the new Supersmart Series, the SCG Smartboard’s
toughness and durability is balanced by soft lines, giving the home a delicate
look.
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