Lazada Philippines

Cadbury Dairy Milk: Sing for Joy


What more can you ask for, if by just going to the mall , you will be able to get sing and eat chocolate at the same time. December is surely a month of celebration for Cadbury Dairy Milk was given a chance to sing their heart out and indulge in sweetness while doing their mall time, with family or not.


A karaoke named Sing of Joy was set up in different malls in Metro Manila and shoppers got a chance to sing with or without a back up partner. They have to pick a Christmas carol fro the song list and perform ala diva. The performances was recorded and the performer have a chance to watch themselves as they sang.




The good news come after they finish their songs, for the machine dispensed free, creamy Cadbury Dairy Milk Bars to each participants. Even Georgina Wilson got a chance to showcase her singing prowness at Trinoma Mall with other chocolate lovers.


All videos were recorded so that they could also be played back for a panel of judges from Kraft Foods (Philippines), Inc. and its advertising agency Ace Saatchi & Saatchi. The top 10 videos will be posted on the Cadbury Dairy Milk Philippines Facebook Page, and the one group with the highest score will win P40,000 in cash.


Visit the Cadbury Dairy Milk Facebook page to see the videos and pictures from the “Sing for Joy” activities.
Judging will be held on the week of January 9, 2012 and the winner will be announced the following week.

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