Crystal Clear: Water is Life

Water is one of the most important elements for us to survive. Many say that even without electricity, as long as there is enough water, survivability is higher. The human body could survive 4 weeks without food, but it would only last no longer than 3 days without water. About 2/3 of our body weight is composed of water, because there are many body processes that needs it in order for the body to function properly.

Water helps in breaking down nutrients and minerals so the body can easily absorb them, and then transports oxygen and the broken down nutrients to the different cells in our body. Water is also important in getting rid of toxins and regulating body temperature, as cooling and heating is distributed through perspiration. It also lubricates the joints and regulates metabolism.

More than the role it plays in terms of our bodily functions, regular intake of water plays a key role in the prevention of diseases. The same way, it is needed to maintain proper hygiene in evacuation centers and shelters.

Since water is so important to the human body, it would only make sense that the quality of water one should drink should be just as important as the quantity one needs. Drinking water should be safe and free of contaminants for better health and wellness.

Crystal Clear, the leading brand of purified drinking water in homes and offices nationwide, hold fast to its commitment of delivering fresh, crisp, great tasting and most especially safe drinking water to Filipinos. Crystal Clear understands how safe drinking water is very important to the body and over-all well being.

Quality of water in the Philippines has become an even more important realization these past few years, given the fact that the country sits in one of the most calamity prone areas in the world and right on the path of the so-called “Pacific Ring of Fire” where volcanic activity is most lively.

Once a natural disaster, whether a ravaging typhoon, earthquake or volcanic eruption hit the country, expect many to fall victim to its damaging effects—and more dire consequences like lack of shelter, food, clothing and water, especially safe and fresh drinking water, would naturally follow. Water, in particular, is the one most commonly lacking in many evacuation centers that house calamity victims.

It is good to note that Crystal Clear realizes this as it is one of the very few companies that dedicates itself to be at the forefront of providing safe drinking water to evacuation centers during times of disasters, knowing that water is a vital component that assures our kababayans will survive through any harrowing ordeal brought about by disasters.

Aside from continually advocating for new technological improvements in water purifying systems and setting high standards in the Philippine bottled water industry, Crystal Clear also continues to partner with local government units (LGUs) in order to help them in terms of disaster preparedness. This is realized through the construction of local water filtration systems to provide for a safer and healthier drinking water during times of calamities.

Because Crystal Clear understands that every drop of water brings life.