Avida’s Red Letter Day for Mother Earth

AVIDA LAND joins the rest of the world in celebrating Earth Day. Earth Day is the largest, most widely observed global annual event in support of environmental protection, preservation and growth. Every year, the Earth Day event educates and encourages people all over the world to make smarter, Earth-friendly choices; to modify their lifestyles into something that is more sustainable for the planet and its inhabitants.

As the world prepares to celebrate and observe Earth Day on April 22^nd, Avida Land is also gearing up for activities that support the cause. According to Avida marketing head Tess Tatco, Avida Land aims to create environment-friendly, sustainable communities in all its developments.

“As one of the leading property developers today, Avida Land is focused on creating what we call ‘sustainable communities’. By that we mean communities that, by design, are meant to protect the natural environment and preserve the ecology. Communities with a ‘sustainable’ design and construction cause no harm to the natural environment and, in fact, helps preserve and protect it for future generations.

“It’s no longer enough to simply provide beautiful, comfortable and safe places for families to live in—our responsibility as developers includes helping ensure that the beauty and balance of the natural environment are not damaged. All of us, the developers, the residents, the public—we can all work together to create sustainable communities in each our own way. Our children, grandchildren, our descendants, will reap long-term benefits as a result,” she said.

As the whole world prepares for Earth Day, Avida Land is joining in the effort through its Red Letter Day (RLD) Event on April 14^th. A percentage of the proceeds from RLD on that date will be given to the World Wildlife Fund in support of its efforts to help the environment. Furthermore, all participants who reserved their entry to the event will receive Body shop gift certificates; Body Shop is a pioneer in green cosmetics.

Avida is also sharing tips on how to live an environment-friendly lifestyle through Facebook and selected radio stations from April 9^th to the 14^th.

Earth Day: A global movement

Earth Day is celebrated every year on April 22 to mark the anniversary of the modern environmental movement, which began in 1970 in the United States. While the most urgent cause for protest and mass action at the time was the efforts to end the Vietnam War. The protection and preservation of the environment was not a big issue in the public arena.

All of this changed when, a year earlier, in 1969, a massive oil spill occurred in Santa Barbara, California. The founder of Earth day, U.S. Senator Gaylord Nelson, realized the urgent need to protect the planet from the effects of pollution and other sources of environmental damage. He then set out to channel the momentum of the U.S. anti-war movement into an effort to teach people about environmental issues and spur them into action.

Senator Nelson’s efforts paid off: on April 22, 1970,  20 million Americans occupied streets, parks, and auditoriums in a demonstration that demanded more focus on the part of government and the private sector towards creating a world that promotes a sustainable lifestyle—in order to preserve and nurture our global environment and ecology for the sake of generations to come.

Today, in 2012, Earth Day has spread beyond North America’s borders to truly become a world movement, that continues the struggle to change people’s mindsets, habits and ways of living for the sake of the planet’s future. Worldwide, various groups across many nations are participating in Earth Day activities.

Red Letter Day

“Red Letter Day” is a campaign by Avida Land that seeks to promote the spirit of thanksgiving among Filipinos. The campaign acknowledges all hardworking Filipinos and rewards them with their own special day to celebrate and have fun.

“Red Letter Day harnesses the power of thanksgiving. A simple ‘Thank You’ evokes positive feelings and nurtures in us not just gratitude but hope and inspiration as well. These attitudes, in turn, give us more motivation and energy to make life better for others. We’re giving everyone a chance to say ‘Thank You’ in special ways through our new campaign for 2012,” says Tatco.

Red Letter Day events include fun activities and live entertainment from OPM artists. Participants may have souvenir photos taken which includes their special thank you message to friends and loved ones. They may also participate in the Digital Thanks activity through special computer hardware and software that allows them to send digital messages of thanks.

There’s also Red Letter Day Facebook application that lets users create personalized thank you messages in 140 characters or less. It’s so easy to use: 1) Go tohttps://apps.facebook.com/redletterdayand click “Like”; 2) register by typing your name, city, birth date, mobile number, email address, and occupation; 3) check the tick boxes and click “Submit”.

Once you’ve completed the registration process, you can start making your message to the person to whom you want to say “thank you”.

For updates on the venues for Red Letter Day events and more information on how to register for the event in advance, go to the Avida Land Facebook account.