Sige Sa Mantsa Sa “Sigeland”

When I was informed that Breeze will have a Sigeland event and that they will give out toys to the child with an adult companion, I was happy.  I am one of the moms who went last June 22, 2013 at the SM Mall of Asia Music Hall when the gate opened at 11:00 AM. I couldn’t explain the feeling that I have for that moment when I saw the stock of toys that they give away.  And this is the first time where moms and kids alike were welcomed to take part in fun activities as well as bring home a toy from the first toy store that doesn’t accept cash.

Breeze believes that stains, which come from playing and exploring, are good because it builds life experiences and teaches lessons. This is an attitude they wish to instill in mothers (thus turning them into Sige Moms) so that they encourage their children to try new things and learn important values along the way. Sigeland provides a perfect venue by which this can happen. 

Breeze proudly presents the very first of its kind. Moms and kids in Sigeland took home toys without paying for them in cash; moms instead had to make a promise to say yes to stains, and yes to learning. Each toy was assigned a “price” that moms had to pay. For example, a child’s painting set had the price “teach your child creativity” on it, and moms must teach the child the value of creativity as payment for the toy. Other values included courage, confidence, and sportsmanship, offering a wide array of toy choices to pick from. Kids took home bikes, basketball hoops, inflatable pools, art sets, scooters and so much more. Over 1500 toys were given away. Cashiers were set up to accept promises via Facebook instead of cash payments. Sige mom’s availed of their toys, by using the Sigeland Facebook App to “cash in” their promise of teaching their kids a lesson.  The no-cash toy store operates on the belief that if stains from playing lead to learning, then “Sige SA Mantsa!”

Breeze believes that children learn from their own independent experiences. By learning through toys, Sige kids are given the opportunity to experience their lessons through hands-on activities, translating abstract ideas into concrete form.

Other exciting activities included a short program before doors had opened, where Sige Moms Carmina Villaroel and Tessa Prieto cut the ribbon for the opening of Sigeland as well as awarded the winners of the Sige Shorts film contest. The contest featured young filmmakers who captured how a mother’s encouragement plays a vital role in the upbringing of her children. The grand prize winner of the film contest received P100, 000. 

Sige Land proved to be a fun venue for moms to bond with kids through a most memorable shopping experience that teaches them values and lessons along the way. This experience is a reminder that every stain leads to something good and that thanks to Breeze, our “Sige Moms" don't have to worry about stains and can focus on ensuring their child’s life experience. Time for moms to stop saying 'No' and instead say "Sige SA mantsa!"