Lazada Philippines

International Beauty, Health and Wellness Expo opens to the world

A groundbreaking event “International Beauty, Health and Wellness Expo” was opened at the SMX Convention Center in Mall  of  Asia,  Pasay City, Philippines and  run from September 26-28, 2013.
The opening ceremony was  graced by some of the country’s leading personalities in the field of beauty, health and wellness development, such asCarmie  de  Leon, VP Sales  and Marketing, Healthway  Medical; Cynthia Lagdameo-Carrion, President/CEO of Asian Holistic Medical Alliance; Dr.  Hernando  Delizo, President /Chair and CEO of The Healthcare Business Development Partners Holdings, Inc.;  Susan Barlin, VP, Forever; Sonny Villariba, Jr., Director, Philippine Coconut Authority; Justin Seow, College Director of Raffles Design Institute-Manila; Sonny del Rosario, Academic Director, Raffles Design Institute-Manila; andCarol del Rosario, Sales and Marketing Manager, Raffles Design Institute-Manila.

The event  attracted more than 10,000 buyers/trade visitors from here and abroad, and will see the participation of more than 200 of the country’s established and up-and-coming movers and shakers in the Health and Beauty, Fitness and Style, and Wellness and Relaxation circles.

The expo is also the perfect venue for international companies to gain a foothold in the Philippine market by partnering with local companies to further their expansion efforts and business growth in the country. This can be a very timing endeavor since the Association of South East Asian Nations (ASEAN) is preparing for full integration by 2015 under a single ASEAN Economic Community (AEC).

Local players are also seen to benefit from being part of this event because of the possible economic linkages between them and international companies, and also offer a great opportunity for local players to gain exposure in the international expo scene. The event also provides local expo participants to showcase and underscore their readiness to be globally competitive through their products and services in an attempt to entice the global market—or at least on an ASEAN level, initially.

Accentuating the importance of thethree-day event will be the various talks and seminars, those that are beneficial for one’s self-esteem, beauty, health and wellness. Visitors will also be treated to several personality-related development sessions and medical talks for the first day.Healthway  Medical  16th Anniversary  “Dance  for  Health”  Dance  Competition  Event  launch  with  its  corporate  partners   was  witnessed  by the  public.
Day Two featured health topics covering skin care, hypertension, health benefits from coconut, revolutionizing stem cell in the Philippines, happiness  as  key  to  long  life by Happy  Science   and the importance of minerals to one’s health. The evening will be then filled with an electrifying party atmosphere while still getting the plus sides of health with an exhilarating open to the public“Zumba” party.
And finally, Day Threegoes deep and spiritual in managing stress and understanding total wellness, along with lifestyle-changing topics that will discuss solutions to various health problems, including rehabilitation programs for the kidney and the heart. And in the afternoon, blood-rushing discussions on running, mixed martial arts and other workouts will provide a spectacular cap-off for the whole event.

“It’s about time that we broaden the marketability of the Philippines in the international scene through expos like this especially in the beauty, health and wellness industry.  We have a comparative advantage in the health and wellness tourism industry among others because we have exceptional products and state-of-the-art facilities, world-class, caring and compassionate medical practitioners, our fluency in English and of course, competitive cost, making this industry one of the major sectors for economic growth, and that is what we want to highlight,” says Mitch Ballesteros, Chief Executive Officer of Ex-Link Management and Marketing Services Corporation, event organizer.
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