Together with the women drivers in Las Piñas, we were given an education session in safer driving and car maintenance recently as part of a series of Goodyear Women With Drive workshops making their way around the Philippines to promote road safety. The event happened at the Goodyear Hi-Performance Center in Alabang last Oct. 1, 2013
The Goodyear Hi-Performance Center in Alabang played host to some two dozen female motorists who learned the basics of vehicle and tire care along with tips on responsible driving from the TRS Defensive Driving Academy. The session began with a discussion of vehicle parts that included fluids, electricals, belts, hoses, wipers and tires. A module on driving techniques for wet and dry weather and car maintenance basics then preceded a more practical session which found participants identifying under body parts, observing how engines work and changing tires.
Goodyear’s managing director for the Philippines and ASEAN Distributor Markets, Ron Castro, explained the background behind the Women With Drive workshops: “As part of Goodyear Philippines’s road safety advocacy, we are taking our Women With Drive sessions to more women motorists across the country. We have just completed one for female motorists in Pampanga and will take the workshop to Bacolod in the next few weeks,” Castro said.
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“We are happy to offer these educational sessions to our female customers to give them more confidence on the road,” said Goodyear Hi-Performance Center general manager Ling Chua-Peñaloza.
“Ladies who have just earned their driver’s licenses are encouraged to sign up for these free sessions to arm themselves with practical tips on vehicle maintenance and driving. Even seasoned drivers should take a refresher course periodically as well.”
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“Through community service initiatives such as this, we want to educate motorists to learn to drive more safely and with greater confidence. We hope they will get into the habit of making sure that their vehicles and their tires are road-ready to keep themselves and their families safer. Of course our Goodyear Autocare and Servitek Centers are also at their service, offering high quality auto servicing technology and efficient mechanics to keep their vehicles in tip-top condition.”
As part of the Goodyear Autocare family of service centers, the Goodyear Hi-Performance Center in Alabang is equipped with the latest in diagnostic equipment and specialized tools to provide Las Piñas-based consumers with some of the best tire and automotive services available. Customers who walk in receive a complimentary 10-point check on their vehicles by qualified professionals. The center also offers access to a comprehensive range of Goodyear tires at competitive prices.
In its operations, the Goodyear Hi-Performance Center is guided by a mission to assure a safer journey for the motoring public, and offers programs geared towards promoting better car maintenance awareness.
About Goodyear
The Goodyear Tire & Rubber Company is one of the world’s largest tire companies. It employs approximately 69,000 people and manufactures its products in 52 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
About Goodyear Philippines
Goodyear Philippines is a leader in the Philippine tire industry. It stays “One Revolution Ahead” through forward-thinking innovation that can be seen in the Company’s portfolio of high performance passenger and commercial tires and services.
Goodyear Philippines is also committed to improving road safety. This is achieved through sustained campaigns and partnerships that promote safety on the road, such as motorist education programs on tire safety and maintenance, and through an annual search for ordinary public utility drivers turned “heroes of the road” called “Bayaning Kalsada”.
With the widest dealership network in the country consisting of 110 dealer partners nationwide, the company is redefining the industry to make Goodyear the number one choice for Filipino motorists who value high performance, reliability and safety. For more information about Goodyear Philippines and its products, go to www.goodyear.com.ph
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