Passionate
in his advocacy of a healthy Filipino community, Matanglawin host, TV Patrol’s resident weatherman and the country’s
king of trivia, Kuya Kim Atienza, recently partnered with the country’s largest
drugstore chain, The Generics Pharmacy® (TGP), to promote generic medicine
awareness in the Philippines.
Having
gone through a massive stroke and currently battling a rare medical disorder,
Kuya Kim believes that aside from the quality of a certain medicine, price is
highly crucial especially with the current state of healthcare systems in the
country and when it is assumed generally by private individuals.
“When
I had my stroke, I realized just how pitiful our healthcare system is. What’s
worse is that if you are not that well off and you suddenly get sick, it will
probably cost you a fortune especially with those expensive treatments,”
explained Kuya Kim. “You can also add the increasing price of medicines to the
list.”
“This
has been my motivation to push for affordable yet equally safe and effective
alternatives when it comes to medicines. For someone who needs to spend a lot
on a daily basis as treatment for my sickness,
this includes constant intake of paracetamol for the pain, I am thankful that
we have generic medicines that are readily available in the market today,” he
added.
Kuya Kim, a health buff and fitness enthusiast, was recently
diagnosed with the Guillain-Barre syndrome, a rare disease that causes the
body’s immune system to attack the nerves, and when not treated early, can
paralyze the entire body.
He
currently stars in TGP’s latest multi-media campaign featuring the human
clinical study conducted by the De La Salle Health Sciences Institute (DLSHSI)
to prove the safety and efficacy of the TGP Paracetamol, the company’s first
private label generic medicine.
The
TGP Paracetamol is the first clinical and human-trial tested private label
generic medicine brand that is proven to be in equal effectiveness to
off-patent brands. This was tested via a randomized three-way crossover single
dosed bioequivalence study against the leading and innovator paracetamol brands
in the market.
“Kuya
Kim is the epitome of a true survivor. His experience, both in his medical
battles and in his career, provides great credibility and truthfulness in our
advocacy towards the promotion of generics in the country,” said TGP President
and CEO Benjamin Liuson. “We are very much excited with what this partnership
will bring.”
With
over 1,600 franchised outlets nationwide, TGP is strengthening its pro-health
advocacy by getting reputable and well-known personalities like Kuya Kim and
Batangas Governor Vilma Santos-Recto to support their cause.
The
company is committed to providing the highest quality of healthcare possible at
a very affordable price by adding to its wide range of generic medicines like
vitamins, maintenance medicines for the heart, diabetes and cholesterol, and
the new TGP Paracetamol, which can be bought at only P1.00 per tablet in all
TGP outlets.
TGP
also offers its customers a Dial-A-Doctor service wherein they can get free
medical consultation from a doctor on duty and receive recommendations right
away by simply dialing 732-3333. The service is available from Monday to
Saturday, from 8:30 AM to 5:30 PM.
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