Hana Shampoo: #NoFilterBeauty

I first got hold of a Hana Shampoo a few months back, it was just a sample sachet but I find it interesting since my hair was silky smooth after with just one use. The smell of my hair was so also relaxing and lasted the whole day with Hana shampoo. I was looking forward of purchasing my own bottle but I wasn’t sure where I could find it and I don’t have an idea as to how much it would cost since I find Hana shampoo effective on my hair.

With this, you won’t believe how happy I am when I found out that Hana shampoo will be having a launching event.  The event focuses on #NoFilterBeauty campaign.

Hana Shampoo introduces the #NoFilterBeauty digital campaign. #NoFilterBeauty aims to inspire women to embrace their natural self by posting a “selfie” or picture of themselves on their Instagram account without the use of filters or effects to alter one’s image. Photos uploaded should be shot against a natural setting, taken in broad daylight. All Images are collated under the hashtags #NoFilterBeauty and #HanaShampoo.

To amplify the campaign, Hana Shampoo anchored on its strong partnerships and collaborated with the country’s top three fashion and beauty magazines. This served as the platform to infuse their creative adaptation on what it takes to be a NoFilterBeauty for Hana. 

For Preview:

“Preview's take on #nofilterbeauty is fashion without the frills, stripping down to bare essentials and celebrating beauty that needs no add-ons. 

 

In a few minutes, models clad in a special collection by designer Joey Samson will showcase minimalist style, natural beauty and healthy, beautiful hair—proving that going filter-free is the new fashion statement.”

For Mega:

“At the core of nature is beauty that is pure, healthy and fluid. In the modern world, this consummate multi-hyphenate carries herself with grace, lightness and airiness. 

She moves with ease and her style statements never restrict or stifle. She believes in her genuine identity and wears her true beauty, unconcealed. She understands that natural beauty is about knowing who you are and not having to force or refine it. It is this balance of modern-ethereal qualities that make her the ultimate embodiment of #nofilterbeauty—a woman who radiates beauty and everything else, just tools that elevate it.” 

For Metro:

“There is something enthralling about a woman with unfiltered beauty—a certain kind of grace envelopes her minutest movement, a quiet sense of style that reflects more personality than whim, while her demeanor shows her elegant stature that is neither pretentious nor posed. 

 

The Metro woman thrives on this kind of beauty, and together with Hana, they join the quest in advocating this understated aesthetic. This kind of beauty is natural, fresh, and delicate, yet still possessing a strength of character that is a mark of an unfiltered personality. From her way of dress to the perfection of her soft and silky smooth hair that stays in place effortlessly—join Metro and Hana in celebrating the essence of an unfiltered beauty—pure, uninhibited, and au naturale!” 

Over the next couple of months, the #NoFilterBeauty campaign of each publication will narrow down entries in search for that one true beauty that embodies the Hana Brand.