They say
that today’s generation of young ladies are so different from previous time but
I beg to disagree , for we all love to bond. They are as like everyone’s
generation are fun, spirited and outgoing. We like one with them, who love to
bond with their close friends by embarking on new adventures and pursuing shared
passions. They are keen on trying out new things and find ultimate fun in
all-day adventures with nothing to hold them back.
Yet,
there are times when outgoing girls are hesitant to join the fun, especially
when their hair is not on their side. Sports, shopping and even taking a stroll
outdoors can take its toll on hair at the end of the day. Good thing there is a trusted haircare brand
like Sunsilk for every barkada that allows them to be carefree and to enjoy all
day bonding with smooth and fragrant hair.
These
bonding moments are in sync with the lifestyle of three of today’s hottest
young stars who, together, make up the most sensational barkada in town. The #SunsilkHairkada
is comprised of pop princess Sarah Geronimo, the chic and sassy Jasmine
Curtis-Smith, and primetime princess Julia Montes.
The Pink Princess during the launch of Sunsilk Hairkada |
Despite
their hectic schedules, each young lady never fails to find time to indulge in
what pretty lasses their age love to do – to take a moment to be spontaneous,
expect the unexpected, and have fun pursuing new adventures, without
compromising their beautiful hair.
Sarah,
Jasmine and Julia are just among the thousands of young girls who are rearing
to follow their passions and go for an adventure. Fortunately, Sunsilk’s
promise of smooth and fragrant hair all day never fails to bring out the fun
and adventurous side of these three women. “Sunsilk’s Smooth and Manageable
contains 5 natural oils that deeply nourish each strand leaving your hair
smooth and fragrant from day to night. So now, hairkadas like Sarah, Jasmine
and Julia can stay out under the sun, go to crowded places, even venture out to
new locales without worrying about how their hair will look or smell every
minute,” says Sunsilk Brand Manager Ann Esteves.
Sunsilk
aims to inspire barkadas all over the country to take on every adventure that
comes their way with great hair as their ally. Just like Sarah, Jasmine and
Julia, there is no stopping hairkadas from pursuing their goals together, now
that they have help from Sunsilk. Girls
can now leave their worries behind and enjoy life to the fullest.
Get to
know our #SunsilkHairkada
Sarah’s shining
star
The
country’s pop princess is no stranger to adventures. Looking at the milestones
of her illustrious career is like reading an adventure book itself – from her
humble beginning as a contestant in a singing competition to a string of record-breaking
concerts, sell-out albums and box office hits. Sarah’s never-ending adventure
goes on even after the klieg lights are turned off. Behind the camera, Sarah
loves to dine out and watch movies with her close friends. She even throws
movie marathon sessions in her place from time to time. She also loves to
travel and hike up a mountain or two whenever her hectic schedule permits. Whether
giving a stellar performance or trekking a beaten path, Sarah is confident that
her hair stays smooth and fragrant with Sunsilk. Sarah and Sunsilk do make good
music together – always in harmony whether she’s on top of the concert stage or
a scenic mountain.
Jasmine
on the rise
Jasmine
has definitely stepped out from the shadows of her celebrated big sister, as
she is currently being groomed by her home network to be one of its primetime
stars. She surely has what it takes to be a star in her own rights, given her
talent and captivating screen presence. Her dedication to her craft is also
reflected on her passion to pursue her interests with her friends. Jasmine
never fails to see the hottest concerts in town, loves to take fun pictures
with her friends, and takes good care of herself through Pilates. Always on the
go, the energetic young actress keeps her hair on check with Sunsilk. She loves
the way it leaves her hair smooth with long lasting fragrance. With Sunsilk as
her constant hairkada, Jasmine can only agree that pictures may fade, but
having smooth and fragrant hair all day never goes out of style.
Julia’s
coming of age
Julia
first graced local television screens as a child performer, playing bit roles
in soap operas until she became one of the cast members of a children’s gag
show, where she made a name for herself. Her legions of followers have seen her
grow from a bubbly little girl to a sophisticated young lady, playing lead
roles opposite some of the biggest stars in show business today. Her taste for
what’s hot and what’s not might have changed over the years, but her gusto for
good food never wavered. Julia is still adventurous when it comes to trying out
epicurean delights. She is more than willing to try out a new restaurant, scout
a food bazaar and even check out a night market for a delicious find. Despite spending hours outdoors, Julia is
confident that her hair is still smooth and fragrant, thanks to Sunsilk.
The #SunsilkHairkada
bandwagon
Sarah,
Jasmine and Julia invite hairkadas all over the country to leave their hair
worries behind and embark on a fun-filled adventure. The #SunsilkHairkada
philosophy believes that every young girl should be able to live out their passions
with the confidence that smooth and fragrant hair can bring. It’s the same
philosophy that keeps the winning trio of Sarah, Jasmine and Julia on the go
and ever ready to take on the challenges set before them.
It’s
high time to get barkadas together and brace for an epic adventure. The #SunsilkHairkada
celebrates the joys of being young, free, and more importantly, having hair
that stays smooth and fragrant all day, which is every young girl’s greatest
dream.
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