Coffee loving Filipinos have something great to look
forward to when one of the world's best coffee lands in its shores. Owl - Singapore’s leading coffee and tea
brand, proudly announced in a glitzy media event that they're here to tantalize
the taste buds of Filipinos looking for a great coffee buzz. The affair, ably hosted by top jock Tony Toni
of Magic 89.9's popular Boy's Night Out radio show, was a success.
One of the highlights of the event was a coffee talk
conducted by Robert Francisco, a renowned Coffeology Expert and Coffee
Connoisseur. He talked about interesting
trivia previously unheard of. An
interesting fact he divulged was the coffee bean, the primary ingredient to
make coffee granules, has lots of varieties such as Robusta, Arabica, Excelsa,
Liberica among others which has their own unique flavor and aroma. He also presented an elaborate process on how
instant coffee is made from the picking of the ripe cherries to a hot cup of
coffee.
Toni with his signature wit and humor peppered his
gig with humorous coffee jokes that the sizable media crowd enjoyed. There were also fun games intermittently
interjected during the event to perk up the crowd. An audio-visual presentation of Owl Coffee
detailing its rich history and tradition, as well as the various coffee and tea
blends were presented along with the 1st Owl Cafe Concept store in Star Vista
Singapore.
“Owl has been brewing fine coffee since 1956. Its
longevity and market success is a testament to its vast expertise and attention
to detail in making the perfect coffee brew.
Owing to its unique location along the straits of Malacca between Java
and Penang, Owl is in the heart of one of the best coffee growing regions in
the world. With Owl, you’re going to
enjoy a great cup of coffee each and every time.” revealed Kerwin Wong, CEO of
Transaxion Unlimited, the exclusive importer and distributor of Owl in the
Philippines.
For her part, Mona Chua, Transaxion Unlimited's Vice
President for Marketing shared “I drink coffee every day and any brand will do
to start my day. But this has changed. I
have never been so passionate about coffee until I have tasted OWL Coffee. The first time I got to taste OWL KOPITIAM Roast
coffee was from a friend who came home from a Singapore vacation. I never thought that an instant 3 in 1 coffee
can be so good! From then on, I became
hooked to its taste. As partner of OWL Coffee in the Philippines, we are so
happy and proud to bring another good product to the Filipino consumers. I encourage everyone to try all the flavors
and enjoy your own OWL coffee experience!”
Owl Coffee comes in several variants such as
Everyday Favorites 3-in-1 Strong, and 3-in-1 Regular Low Fat for diet conscious
individuals. They also have the Kopitiam
Roast selection deriving its distinct taste from Singapore’s coffee shop
culture that includes Kopi Siew Dai with Less Sugar, and Kopi-C which features
evaporated milk as its creamer giving a creamy smooth taste. Next in line is the Nanyang White Coffee
line. Known for its strong, robust
flavor without the bitter aftertaste, Owl’s White Coffee is sweetened with
coconut sugar for a unique aromatic blend.
For those who are not too fond of coffee, Owl has its Teh Tarik (Milk
Tea) and Ginger Tea with Honey great for a soothing morning and afternoon
beverage.
Owl on the Road
Last February 28, employees of the US Embassy along
Roxas Boulevard were treated to a day with Owl Coffee and Tea. This was to be the start of the Owl
roadshow. As people who were at LKG
Tower last March 14 would know, this would be a great way to sample some of the
flavors and to bring home a limited edition Owl Tumbler with a minimum
purchase. The "Owl Made Me Do
It" caravan will be going around Quezon, Makati, and Pasig City business
districts up until May 2014 bringing people together for their common love of
coffee. The campaign aims to show that
with renewed energy and vitality through drinking Owl, people can achieve more
success in the workplace. Catch the Owl
nearest you!
Owl is available in the Philippines at your leading
groceries, supermarkets, convenience stores, and hypermarkets nationwide.
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