Mommies play the important role of being their children’s
first and foremost teacher. They have the power to ensure their children grow
up to be well rounded and happy kids. However, moms, by nature, have the
tendency to be over protective of their children especially with regards to
being messy. They often associate getting dirty and stained with something
negative such as being irresponsible as well as hard work for them in terms of
cleaning. This is the kind of mindset that Breeze, one of the country’s leading
detergent brands, would want moms to change. Since Breeze strongly believes
that life’s lessons are best learned through experience, the brand strongly
encourages moms to adopt the Sige sa Mantsa philosophy which is all about
allowing their kids to be kids and explore and learn positive values even at
the expense of getting dirty and stained.
Saturdays are for the family
To further forward the advocacy of child learning and
development, Breeze launched the Sige Sabado Movement which calls on moms to
dedicate Saturdays to their kids. Sige Sabado hopes to encourage moms to spend
their Saturdays creating lasting memories with their children by doing fun
bonding activities together. Even if this means often getting dirty and
stained, it’s okay since Sige Moms know that what matters most are the values
learned, memories created and fun enjoyed in the process. Because of its strong
stain removal power, Breeze is mom’s number one partner in encouraging active
play and experiential learning since mom doesn't need to worry about the mess
this often brings.
“Kids learn best when they’re having fun with their moms,”
said Unilever Home Care Marketing Director Mr. Jay Go, during the Sige Sabado Movement
launch held at Arts in the City in Bonifacio Global City. “Through the Sige
Sabado Movement, we hope to cultivate a stronger, more loving relationship
between moms and their kids. After all, no matter how busy life gets, we should
always make time for the ones who matter most. If this also leads to stains,
it’s okay. Dirts and stains are temporary, memories and lessons are permanent.
Sige sa mantsa! Sige sa learning!”
Circle of Sige Moms
As a highlight of the event, celebrity moms Barbie
Almalbis-Honasan, Christine Bersola-Babao, Dimples Romana, Gladys Reyes, Nikki
Valdez and Carmina Villaroel- Legaspi were introduced as part of the Sige Mom
Circle, a group of empowered moms united in their commitment to take charge of
their kids’ learning and memories.
“Sharing in our vision of spending weekend time with their
kids, our Sige Mom Circle will encourage other moms to participate in their
children’s learning and spread the advocacy by actively sharing their everyday
experiences with other moms,” said Go.
Growing the Sige Sabado habit
To make their Saturdays even more exciting, Breeze introduced
the Sige Sabado Playbox to the Circle of Sige Moms, media moms, guest moms and
their kids. The playbox is filled with materials and instructions for making
harlequin masks, dinosaur egg bath soaps, choco art, raise a monggo plant,
animal balloon paper mache, popsicle stick pen holder and DIY slime.
In a recent survey conducted by Breeze, they found out that
Moms want to do activities with their kids but often run out of ideas. One
hundred percent said that they wish they had activity ideas they can do with
their kids. Through the playbox, Breeze aims to help moms by providing them
with weekly fun activities through the playbox. Sige Sabado How To sheets will
be available on Facebook and Breeze websites for moms and kids to download and
create their own DIY projects. They can also capture and share their bonding
and activity moments through the Sige Sabado Facebook App where weekly winners
will receive a Breeze giftpack and the Sige Sabado Playbox while grand prize
winners will win a trip to Legoland Malaysia Resort.
Breeze also seeks to help educate moms on why developing the
Sige Sabado habit is so important for their child’s over all well being.
Teacher Nurai, a Doctor of Family Life and Child Development from Guru Firm shared
important insights and tips on raising smart and active kids, as well as the
benefits of the Sige Style of parenting.
During the event, resident teacher and Ateneo de Manila
University professor Wittam Bautista also spearheaded an activity where the
moms and their kids designed aprons for their Sige Sabado activities. The kids
were also treated to creative activities like cupcake decorating and canvas
painting.
Join the Sige Mom Circle and take charge of your kids’
important learning and memories. Be a part of the Sige Sabado Movement now and
visit www.breeze.com.ph for more Sige
Guru tips.
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