Just like the previous years, Alaska once again will
hold a World Milk Day celebration. This year event would be bigger and it will happen on June 1.
This year, Alaska will make World Milk Day Celebration much bigger. There will
be simultaneous events in Baguio, Cebu, and Davao which will encourage fitness
enthusiasts and their families to join fitness classes in the morning (between
6:30-8:00 am).
Alaska is focusing on building a habit in milk
drinking and what better way to do it is to promote milk drinking during
breakfast. Breakfast with Alaska milk is a way to take in good nutrition in the
morning paving a way for consumers to start their day right. At 7:30am on June
1, every participant from Manila, Baguio, Cebu, and Davao will get food items
(champorado, pandesal, cereals) and beverage (powdered) made with Alaska milk
to participate in the 1st ever Alaska Gatas for Breakfast. This movement
encourages everyone to start the day right with a nutritious breakfast with
Alaska Milk. On top of milk drinking, Alaska also encourages people to eat
nutritious breakfast by adding milk on food. Popular Pinoy breakfast, such as
champorado and pandesal partnered with Alaska Evap and Condensed milk makes it
more nutritious.
There will be an online promo where individuals at
home can take part in the celebration by uploading aself-photo with milk
moustache with a personal message on why they love milk or a pledge to a
healthy lifestyle with milk. An app will be developed to collate all the photos
and those who will join should include the hashtags:#alaskaworldmilkday &
#gatasforbreakfast.
The Children’s Hour will still be the beneficiary of
Alaska World Milk Day and Alaska will be donating an equivalent number of milk
products (33g sachet) to the partner organization for every runner on June 1.
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