Going back to school doesn’t have to be a stressful
tale or a sad story of summer’s ending. It doesn’t have to be boring either.
Make going back to school an exciting one! Dress up and express yourself with
BUM Univarsitee.
BUM’s back-to-school campaign “BUM Univarsitee”
encourages students and the young bloods to rise above the norm and express
themselves with school-proper yet colorful and stylish fashion. School time
doesn’t have to be dull and dreary so when it’s time to meet up with school
friends, gear up by wearing items from the BUM Univarsitee collection.
The BUM Univarsitee collection takes inspiration
from the concept of school chic fashion—a style influence that is preppy with a
twist. It’s all about being school-compliant without alienating one’s
individuality—a delectable combination of grunge, rebel chic, and punk. BUM
incorporates the fashion trend it’s known for—color in a garment.
The campaign is about being comfortable in school,
and even after-school, wearing what you like and being non-conformist in a
surrounding that somehow encourages uniformity. “Sometimes being in school
makes one reluctant to be themselves especially when they’re in a sea of
students who look the same. BUM Univarsitee encourages students and the youth
to be proud of who they are and to be non-conformist without breaking the
rules. Fashion-wise, the youth can express themselves with whatever style they
favor with BUM Univarsitee,” Rai Lacoste of BUM said.
BUM believes that everyone should love their own
style and share it to the world especially this back-to-school time. The BUM
Univarsitee collection is now available in all leading department stores
nationwide. For more information about BUM Univarsitee, visitwww.bumequipment.com.ph or
follow us “@officialbumph” on Twitter, Instagram or Facebook.
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