A few day ago, my daughter is asking me if I will have an
event coming and I ask her why and where is she at the moment. Her reply was “
practicing with the orchestra ( Manila Philharmonic Orchestra) and that was
it. I have no idea that we would see
each other at the recent event of SM which was held last September 1, 2015 at
SM Moa Arena.
The SM Group announced a collaboration with The Walt
Disney Company Southeast Asia to bring the Disney brand of stories closer to
Filipinos through mall, retail, entertainment and amusement opportunities. The
two companies aim to bring Disney, Marvel, Pixar and Star Wars brands to life
through unique Disney experiences at SM’s many leisure and entertainment
properties. Fans can look forward to a host of innovative offerings including
Disney branded events, promotions and other unique experiences themed around
fan-favorite Disney brands and characters.
Disney brands and characters in exhibit at the lobby
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| The Host of the Night |
SM management is thrilled to be associated with the
iconic Walt Disney Company. Mr. Henry Sy Sr. envisioned and purposed a second
home for Filipinos across the nation where they can create memorable bonding
activities with their families through amusement facilities, retail centers,
and food establishments, all found in one mall, after 65 years later, and with
52 malls across the Philippines, it had just been high time that SM forged an
official collaboration with the best family entertainment company in the
world.”
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| Mr. Henry Sy |
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“Every day, we make millions of Filipinos laugh and smile
with our stories and characters from Disney, Marvel, Pixar and Star Wars. We
have worked with the various arms of SM group over the years and today we are
delighted to announce our collaboration on a comprehensive plan to create
magical moments and memories that will last a lifetime for fans across the
Philippines,” said Rob Gilby, Managing Director, The Walt Disney Company
Southeast Asia.
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Both SM and Disney have given, and continue to give,
customers happy lifetime memories across all generations. Both brands offer a
legacy, a tradition, a way of life—a world that customers identify with and
find attachment to. Through this partnership, SM will continue to create these
experiences and bring the Disney magic closer to Filipinos.
SM has synergized the efforts of all its subsidiaries --
including SM Supermalls, SM Markets, The SM Store, Toy Kingdom, and its
lifestyle and entertainment arm, SM Lifestyle Entertainment, Inc. – to produce
a complete and one-of-a-kind Disney experience for its patrons: from the moment
they enter the mall to watch a movie, to the time they purchase their favourite
snack and Disney merchandise. Patrons can also take their SM Cinema and Disney
experience with them home, or wherever they go, through the newly launched
Blink app.
As a precursor to an already successful association,
Disney and SM have worked hand in hand to bring multiple experiential events to
the Filipino families such as the recent Avengers Experience in SM North Edsa,
wherein guests were treated to life-size characters, avenger-themed games, and
a meet and greet with Captain America, Thor, and Black Widow.
To officially jumpstart its formal bond as allies, SM and
Disney will be launching a “Star Wars Galactic Christmas” to welcome the latest
instalment of the movie, “Star Wars: The Force Awakens.” The exhibit will
include life-size figurines of characters from the movie, interactive games,
and official merchandise from the SM Store and Toy Kingdom.
Watch out for the “Star Wars Galactic Christmas” event in
Select SM Supermalls near you.
About SM Lifestyle Entertainment, Inc.
SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle
and entertainment solutions company of SM Prime Holdings Inc. that offers the
best in movies, events, and leisure. Starting with SM Cinema, the largest
cinema exhibitor in the country, as its sole marque, the company grew into
fourteen major brands. Currently tucked under its belt are: SM Cinema,
Director’s Club Cinema, IMAX Theatre, XD: 4D Theatre, WM Cinemas, SM Skating
Rink, SM Bowling and Leisure Center, Exploreum, Galeon, Snack Time, e-PLUS Tap
to Pay, Mall of Asia Arena, SM Tickets, and Blink. SMLEI aims to promote bonding activities
among Filipino families and friends, through entertainment and leisure
facilities, while advocating the ease of use and personalized service created
to complement the Filipino lifestyle.
About The Walt Disney Company in Southeast Asia
(NYSE:DIS)
The Walt Disney Company has been active in Southeast Asia
since 1995 when Disney Channel first launched in Malaysia and has grown to five
offices in the region (Malaysia, Thailand, Indonesia and the Philippines) with
the headquarters in Singapore, employing over 300 permanent staff. Disney is
one of the most active and largest global entertainment companies in the region
with diversified businesses in film, consumer products, publishing, mobile
content, television and family entertainment overseeing content from six key
brands: Disney, Pixar, Marvel, ESPN, ABC and Lucasfilm.
Television is a key driver in growing the Disney brand in
the region. The three Disney-branded channels available across the region are:
Disney Channel, Disney Junior and Disney XD. The company also distributes
Disney owned programs and channels to television, mobile, broadband and
on-demand platforms to over 25 Southeast Asian providers including terrestrial
broadcasters, pay-TV and channels as well as digital platforms.
Studio Entertainment reached new box office heights with
several titles in 2015. Big Hero 6 was a phenomenal animation success for SEA,
and set new records as the biggest animation release of all time in several
markets. Marvel’s Avengers: Age of Ultron achieved the Biggest Opening Weekend
in Philippines and was the 2nd Biggest Opening Weekend in Singapore, Thailand
and Vietnam.
As one of the world’s largest creators of high-quality
digital experiences, Disney Interactive produces interactive entertainment for
the whole family including multi-platform video games, online short form video,
mobile and social games and digital destinations across all current and
emerging media platforms. Entertaining guests of all ages, Disney Interactive’s
key products include the video game platform Disney Infinity, top virtual world
for kids Club Penguin, popular mobile franchises like Frozen Free Fall and
Disney Tsum Tsum, top online destinations for kids, parents and fans including
Disney.com, Oh My Disney, and Babble.com and the Disney social network reaching
more than 1 billion guests on Facebook.
From apparel and toys to food and stationery, Disney
Consumer Products (DCP) is the world’s leading licensor and works with over 400
licensees across all product categories in Southeast Asia for all ages and
lifestyles. Disney Publishing is active in 6 countries in 6 different languages
in Southeast Asia, publishing a diverse range of products in the region
including story, activity and e-books, magazines and comics that reach a wide
demographic from pre-schoolers to pre-teens and adults. For more information,
please visit www.Disney.ph.
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