How often do you get richer with a post on your social
media? Here’s your chance today: Look around, rediscover your surroundings and
spot any form of art. Because your next post about art is your ticket to win
PHP 450,000 jackpot in #ArtLotto, an advocacy by Publicis JimenezBasic, E.
Zobel Foundation, and 4As Creative Guild of the Philippines that aims to raise
consciousness and appreciation for Filipino art and eventually intends to make
you richer – both in the pocket and in the mind.
Mr. Raymund Sison, co-creator of #ArtLotto and a creative
director at PJB, said the idea came up after observing that you can actually
find art everywhere in the Philippines. “It’s in underpass tunnels, along
highways, in coffee shops and restaurants, in offices, in schools, on streets —
practically everywhere. Through #ArtLotto and in collaboration with artists, we
hope to make more Filipinos pay more attention to all the art around. It’s an
attempt to democratize art, to make it more inclusive instead of exclusive, and
ultimately make people from different age groups and walks of life be more
conscious of art everywhere,” he said.
“It’s a fun, playful way to do art consciousness among
Filipinos,” says Ryder Aquino, co-creator of #ArtLotto. Mr. Aquino explained that they made the
project mechanics as simple as possible using social media - a channel that is
accessible to most Filipinos and has become part of most people’s daily life. “#ArtLotto
is open to anyone with a Twitter or Instagram account. To join, you just need
to snap a photo or take a video of an art, upload it on Twitter or Instagram
and then add the hashtag #ArtLotto in your status post. It’s as simple as that!
This automatically serves as your ticket to win P450,000 which will be raffled
off in January 2016,” he said.
Adding the #ArtLotto hashtag also allows the post to be
part of a people-curated online art gallery found at www.artlotto.ph. This
website houses images and videos of all forms of art captured by netizens –
from visual to theater to dance to literature to film to architecture to music.
Support from Filipino artists
The project #ArtLotto hopes to ride on the growing
openness of the Filipinos to various art forms as demonstrated by recent
successes of contemporary art fairs, cinematic productions and stage plays that
enjoyed wide support and even commercial success.
When asked about #ArtLotto, notable Filipino artists all
agree that the project presents art consciousness in a new light to people who
are usually oblivious to the arts.
Internationally-acclaimed filmmaker Brillante Mendoza
said: “The best thing about Art Lotto is it makes people be more aware and more
conscious of art, not just the educated ones, but people from all walks of
life.”
Famous sculptor and contemporary artist Leeroy New said:
“Art Lotto is a great platform to engage people in the field of creatives. It’s
a good starting point to help people realize that art can be seen and applied
everywhere.”
Fine Arts Professor and Founder of Blue Room Art Gallery
said: “Art Lotto is the marriage of two different things – art is more popular
among the upper class while lotto for the masses. You bring them together and
you have an explosion in the dissemination of art among the people. It’s
intriguingly beautiful.”
Filmmaker and actor Dennis Marasigan recognized the
novelty of the idea behind #artlotto. He said, “I think art in the Philippines
always needs more help than what it is getting now. So, any effort to help the
arts and help our people understand and appreciate art better is greatly
appreciated. Art Lotto will help the arts in a way that no other initiatives
have done before.”
Artistic Director of Ballet Philippines Paul Alexander
Morales said: “Ang Pilipinas ay isang bayan ng mga artista. Itinayo tayo sa
Noli Me Tangere, Magkaisa, Bayan Ko. Nasa puso natin ang sining, kaya dapat
suportahan natin ito. Please support Art Lotto. Isang magandang proyekto.”
Award-winning Filmmaker Remton Zuasola said: “We are a nation of islands. We have
unique ways of living our everyday life, different ways of expressing ourselves
through various art forms. As a people, we need to open our arms wider and
embrace the diversity of the different art forms from different regions of our
beautiful archipelago. That’s why I’m encouraging everyone to support Art
Lotto. Share the art around you and help spread the love for Filipino art.”
Creator of #humansofmanila and big supporter of art Emil
Tapnio said: “Art is not just for the rich and the educated, art is for
everyone, for every Filipino. And that’s exactly what Art Lotto aims to
achieve.”
To learn more about #ArtLotto, like the Art Lotto
Facebook page or visit www.artlotto.ph.
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