Lazada Philippines

Jr. NBA and Jr. WNBA Presented by Alaska: It's not all about the Ballgame

We clapped……
We cheer………
We laughed…….
We jump……

So many mixed emotions during as The Jr.NBA and Jr.WNBA Presented by Alaska continues its search for the best basketball players in the country when it holds its second Regional Selection Camp at the Ateneo de Davao University (Grade School, High School at Matina Campus) on Feb. 27 and 28.

The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action.Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.

But are we seeing the whole picture?

As I looked around, the Jr. NBA and Jr. WNBA Presented by Alaska is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.

But there is more to it than just that, because Alaska Milk’s program touch lives. It touches the lives of everyone who dreams that they could be part of the program and those are the people who are behind their back.

The coaches…..

The parents

The aspirants

More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  

For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit,, and  For live updates log on to follow us on Facebook, Instagram and Twitter @playph #jrnba #jrwnba.

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