Today at Crowne Plaza Ortigas, In its Choose to Be Great media event, Great
Taste introduced John Lloyd Cruz as its newest brand endorser. During the
coffee shop-themed event, media guests were treated to various activities that
showcased Great Taste’s celebration of the Filipino’s everyday greatness.
Full video of the Choose to be Great Launch
Believing in the remarkable traits of Filipinos is GreatTaste Coffee. Through the years, constant innovation has allowed the brand to
constantly introduce new and better ways to enjoy a cup of coffee. As it
continues to help bring out the greatness in every Filipino, Great Taste Coffee
introduces a new endorser to join its journey of serving even greater
experiences to its loyal consumers.
During the event, media guests were treated to an
exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd
Cruz. The new campaign captures the respect and admiration that he and the
brand have for Pinoy’s greatness.
Like Great Taste Coffee and John Lloyd Cruz, Filipinos
can achieve greatness—from small triumphs, to great milestones. Choose to be
great with Great Taste Coffee, available at all leading supermarkets,
convenience stores, and sari-sari stores nationwide.
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Like Great Taste Coffee, brand
endorser John Lloyd Cruz is a staunch admirer of the Filipinos’ everyday
greatness.
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Proudly local and always
innovating, Great Taste Coffee consistently empowers Filipinos to make every
day great.
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