Today at Crowne Plaza Ortigas, In its Choose to Be Great media event, Great Taste introduced John Lloyd Cruz as its newest brand endorser. During the coffee shop-themed event, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.
Full video of the Choose to be Great Launch
Believing in the remarkable traits of Filipinos is GreatTaste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.
During the event, media guests were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and admiration that he and the brand have for Pinoy’s greatness.
Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.
Like Great Taste Coffee, brand endorser John Lloyd Cruz is a staunch admirer of the Filipinos’ everyday greatness.
Proudly local and always innovating, Great Taste Coffee consistently empowers Filipinos to make every day great.