Jollibee, the country’s No. 1 fast-food chain, recently introduced members of the media to its grand Independence Day campaign titled “#PinoyAndProud: Ang Sarap, Ang Saya Maging Filipino!” at its E. Rodriguez branch in Quezon City.
The campaign, which highlights the joy and pride of being Pinoy, closely follows two successful Pinoy pride celebrations from Jollibee. This first is 2014’s “Foreignoy” campaign which related the stories of foreigners who consider themselves Pinoys at heart, while 2015’s #HappyBdayPilipinas compiled the wishes, hopes, and promises of Filipino citizens.
In line with this, Jollibee is adding new and exciting Pinoy twists this month via unique products and collaborations that will bring out the loud and proud Pinoys in everyone. These include a new Pinoy Pride tune to sing along to, Jollibee and friends’ new look, and well-loved Pinoy favorites in Jollibee’s menu.
What’s more, Jollibee has another free Viber sticker pack to help spread the #PinoyAndProud message across the popular app. The new stickers can now be downloaded across all devices.