In Pursuit of Passion: Avida joins Ayala Museum’s “Inspire Every Day” campaign

Avida Land joins Ayala Museum in challenging young, dynamic individuals to seek out the spark that will set their passion ablaze as they mount this year’s Inspire Every Day event on July 30, 2016.

Held for the third straight year, the whole day event will feature free admissions to all of Ayala Museum’s and Filipinas Heritage Library’s permanent exhibitions and access to a host of exciting events such as Avida Homepossible.

“Avida’s Homepossible events are normally mounted independently. For this one, however, it was clear that Ayala Museum and their co-presenter CNN Philippines Life, and Avida hold the same aspirations. We all want to inspire, to motivate people to see and do things differently. and ultimately, to allow themselves to pursue their life’s passions,” shared Tess Tatco, Marketing Head of Avida.

With the tagline “Inspiration Got Us Started, Passion Keeps Us Going,” Ayala Museum, along with partners CNN Philippines Life and Avida, aims not only to showcase art, literature and historical trivia for public appreciation but also to provide big opportunities for audiences to find their own inspiration.

Guests will get the chance to experience today’s most renowned Filipino creatives in action. Top fashion photographer BJ Pascual and multi-hyphenate filmmaker Jerrold Tarog are scheduled to give talks about their areas of expertise.

Aside from the museum’s permanent exhibitions, a special collaborative exhibition by Viva Manila and the Philippine Lego Users Group depicting the grand architecture of old Manila, curated by urban planner Julia Nebrija, will be displayed at the event. Calligrapher and painter Anina Rubio will be creative live art on the Homepossible installation. 

Avida is also launching “Pursuit of Passion,” a new lifestyle site and resource guide that aims to inspire dreamers and achievers to persevere and breathe life into their passion for art and design, wellness, and investments. Future content in “Pursuit of Passion” will include think pieces and essays contributed by thought leaders and experts, as well as respected icons in their field. 

“At Avida’s part of the event, we’d like to inspire people to imagine and to create opportunities, to pursue their passions and to live the way they’ve always wanted to. That all this is made possible by living in a conducive environment. Avida’s event at the Museum Café, happening on the same day, will be open to those looking for a place to dream and thrive,” concludes Tatco.

Inspire Every Day and Homepossible will open at 10am and close at 6pm on Saturday, July 30, 2016. For more information, head on over to www.avidaland.com.

About Avida Land

An Ayala Land Inc. (ALI) subsidiary, Avida Land provides thoughtfully-designed homes in secure communities that offer value for money and convenience all within reach. With the five pillars of accessibility, unique features and amenities, quality assurance, stress free buying and relaxing living experience integrated in all its condominium and house and lot properties, Avida Land has become the developer of choice among the rising middle income segment as it continues to expand its product offerings across the country.