Lazada Philippines

Wattpad and Jollibee Redefined Storytelling

Do you own a pocket during your high school days?
Well , as for me; the anwer is yes
Naubos ko na ata lahat ng pocket book na pwede iborrow sa library , to the point na pati dun sa loob pinapasok na ko para mahanap pa ung ibang editon ng nancy drew and hardy boys.

Well those were by day, dapat may library card ka para may maborrow ka books to read
But now a day, iba na ang way to read;  basta aslong ata na may android phone ka, you can read all you want na ang peg ng mga kabataan ngayon.
There were a lot of ways and channel that is now available and one of them is Wattpad
Wattpad is an online storytelling community where users post written works such as articles, stories, fan fiction, and poems, either through the website or the mobile app. The user-generated content is submitted by writers of all levels who are given an equal chance to write popular works. Users are able to comment and like stories or join groups associated with the website. Around half of the users are US based; other users come from the UK, Canada, the Philippines, Australia, Russia, Jamaica, United Arab Emirates and other countries

 Wattpad, the global multiplatform entertainment company for original stories, through its digital advertising partner AdSpark; has partnered with the country’s number one fast food chain to come up with heartwarming stories and to take Filipino culture and storytelling to a global audience. The partnership takes off from the successful and well-received Kwentong Jollibee digital campaign that was launched early this year and has since tugged at the heartstrings of many Filipinos.


Arline Adeva with Llyn Danganan, Bianca Bernardino and Tina Lata
The stories developed for Kwentong Jollibee on mobile are One Thing Remains by Ilyn Danganan, Memory Lane by Bianca Bernardino, and ByChance of Fate by Tina Lata. Each story targets different age groups of interest, but showcases the Filipino culture as being kind, hospitable and joyful. As in the digital campaign that inspired these Wattpad stories, Jollibee played a role in the lives of the characters as they went through their own personal journeys.

One Thing Remains is the story of Carlo and Chesca, two inseparable siblings whose relationship is tested when Chesca becomes too occupied with her new life as a college student. Memory Lane is a story about Mariel and Marco, a couple who decide to separate on their 58thmonthsary. They accidentally meet again, and the nostalgia of their past relationship is too compelling to ignore. Chance of Fate tells the compelling story about a grandfather named Gilbert, who fears of returning to his favorite restaurant where he first met his first love, Lydia.

 “Jollibee is proud to continue to be a part of Filipinos’ lives for generations.  We offer not just great tasting food but joyful moments that bring families and friends closer. With a lot of stories that were inspired by the everyday scenes  we are witnessing in our Jollibee stores, we found the perfect partner in   Wattpad to help capture and share these moments via traditional storytelling.. Truly our customers will be able to relate and enjoy the three stories crafted by three of the most talented Wattpad writers,” said Jollibee Philipines Brand Communications and PR Director Arline Adeva.

To further capture the different kinds of bonding moments that Filipinos have shared inside Jollibee stores, Jollibee invited the Wattpad community to share their own Kwentong Jollibee in this modern and convenient platform. Each of the user-generated stories reflects Jollibee’s role in making memorable moments with their loved ones. Special Jollibee awards will be given to the nine chosen winners at the SMX Convention Center on September 18, 2016 as part of Wattpad’s much awaited annual writing contest --The Wattys.

AdSpark, a wholly owned subsidiary of Globe Telecom specializing in mobile-first digital marketing solutions, is the official advertising partner for Wattpad in the Philippines.
Read the three stories with your desktop or mobile device by downloading the Wattpad app on Google Play or Apple App Store or by visiting

I  hope you could tell me which story you love reading.

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