Do you own a pocket during your high school days?
Well , as for me; the anwer is yes
Naubos ko na ata lahat ng pocket book na pwede iborrow sa
library , to the point na pati dun sa loob pinapasok na ko para mahanap pa ung
ibang editon ng nancy drew and hardy boys.
Well those were by day, dapat may library card ka para
may maborrow ka books to read
But now a day, iba na ang way to read; basta aslong ata na may android phone ka, you
can read all you want na ang peg ng mga kabataan ngayon.
There were a lot of ways and channel that is now
available and one of them is Wattpad
Wattpad is an online storytelling community where users
post written works such as articles, stories, fan fiction, and poems, either
through the website or the mobile app. The user-generated content is submitted
by writers of all levels who are given an equal chance to write popular works.
Users are able to comment and like stories or join groups associated with the
website. Around half of the users are US based; other users come from the UK,
Canada, the Philippines, Australia, Russia, Jamaica, United Arab Emirates and
other countries
Wattpad, the
global multiplatform entertainment company for original stories, through its digital
advertising partner AdSpark; has partnered with the country’s number one fast
food chain to come up with heartwarming stories and to take Filipino culture
and storytelling to a global audience. The partnership takes off from the
successful and well-received Kwentong Jollibee digital campaign that was
launched early this year and has since tugged at the heartstrings of many
Filipinos.
 |
| Adspark |
 |
| Arline Adeva with Llyn Danganan, Bianca Bernardino and Tina Lata |
The stories developed for Kwentong Jollibee on mobile are
One Thing Remains by Ilyn Danganan, Memory Lane by Bianca Bernardino, and
ByChance of Fate by Tina Lata. Each story targets different age groups of
interest, but showcases the Filipino culture as being kind, hospitable and
joyful. As in the digital campaign that inspired these Wattpad stories,
Jollibee played a role in the lives of the characters as they went through
their own personal journeys.
One Thing Remains is the story of Carlo and Chesca, two
inseparable siblings whose relationship is tested when Chesca becomes too
occupied with her new life as a college student. Memory Lane is a story about
Mariel and Marco, a couple who decide to separate on their 58thmonthsary. They
accidentally meet again, and the nostalgia of their past relationship is too
compelling to ignore. Chance of Fate tells the compelling story about a
grandfather named Gilbert, who fears of returning to his favorite restaurant
where he first met his first love, Lydia.
“Jollibee is proud
to continue to be a part of Filipinos’ lives for generations. We offer not just great tasting food but
joyful moments that bring families and friends closer. With a lot of stories
that were inspired by the everyday scenes
we are witnessing in our Jollibee stores, we found the perfect partner
in Wattpad to help capture and share
these moments via traditional storytelling.. Truly our customers will be able
to relate and enjoy the three stories crafted by three of the most talented
Wattpad writers,” said Jollibee Philipines Brand Communications and PR Director
Arline Adeva.
To further capture the different kinds of bonding moments
that Filipinos have shared inside Jollibee stores, Jollibee invited the Wattpad
community to share their own Kwentong Jollibee in this modern and convenient
platform. Each of the user-generated stories reflects Jollibee’s role in making
memorable moments with their loved ones. Special Jollibee awards will be given
to the nine chosen winners at the SMX Convention Center on September 18, 2016
as part of Wattpad’s much awaited annual writing contest --The Wattys.
AdSpark, a wholly owned subsidiary of Globe Telecom
specializing in mobile-first digital marketing solutions, is the official
advertising partner for Wattpad in the Philippines.
Read the three stories with your desktop or mobile device
by downloading the Wattpad app on Google Play or Apple App Store or by visiting
www.wattpad.com/user/Jollibee.
I hope you could
tell me which story you love reading.
No comments :
Post a Comment