B.U.M. Looks for the New Breed of Fashionista

Last Aug. 22 at the 55 Events Place, I was invited as part of the blogger group to grace a very important event. Bum, a brand that represents the youth’s conceptions and misconception once again give the blogger and media a preview of what they are in store for their new campaign: The Darkside

Recognizing Cosplay trend as part of everyday fashion simply means that Fashionista around the world are wearing their true color on their sleeves and more prominently their moods.

BUM believes in the creativity of the youth and this belief lead to the new contest that they had opened for the new breed of young Filipinos. The local clothing brand is inviting young stylephiles to show their individual interpretation of the Cosplay trend by using pieces from Bum. While interested participants are allowed to wear their take on their favorite anime characters, the total ensemble should have shades of Emo Rock and Goth — Bum's signature look, ensync with “MY STORY” Bum’s culminating chapter. 

Unleash your imaginative side

Cosplay is her 's and her's alone

Level up the Cosplay Adventure

Mommy Lariza with Dino Imperial

Mommy Lariza with Empres Schuck

BUM products (apparel) should be the core component of the costume design based on the character of choice. Costumes may be enhanced by accessories such as wigs, make-up, contact lenses, and other props. If they're feeling a little bit more creative, computer graphics may also be used in the photo layout to enhance the costume/character (with the BUM logo prominently seen in the photo).

Photos must be submitted to Bum as early as possible, so that they will have enough time to get "Likes" on Bum's Website. The 10 entries that get the most "Likes" get a chance to take home big prizes, including a Nikon D3000 DSLR Camera, Blackberry 3G phones, Samsung ES80 cameras, and tokens from Bum.

Promo period starts from August 8, 2011 to October 30, 2011. Announcement of winners will be on October 31, 2011. To know more about the contest rules and mechanics, visit www.bumequipment.com.ph. Bum products are available at Bum Boutiques and leading Department Stores nationwide.

So what are you waiting for, unleash the artistic instinct within you.

B.U.M is waiting for you………..

click here for more photos of the event