Lazada Philippines

DOCKERS®: GET DRESSED LIKE YOU MEAN IT FOR SPRING/SUMMER 2013 LAUNCH


I became familiar with Dockers®  when I meet my husband and that’s 20 years ago, he usually purchase his pants from malls carrying the brand. Since then, I kind understand why he loved Dockers® pants and this habits of wearing  Dockers® pants is now being hand over to my son. Dockers®  had gone through the test of time because of its durability, classic design and elegance.  The design evolves through time and yet it still maintain what its for to my men, dress to impress.

Last February 22, 2013,Dockers® the most loved khaki launches Spring/Summer 2013 Collection at the Arts in the City, Bonifacio Global City.


This season the brand celebrates the enjoyment of getting dressed and the importance in the art of style and grooming as part of our daily lives.



Over the past few seasons,  there has been a resurgence in the way men dress, a desire almost to stand out from the crowd. The modern day guy is all absorbed in the finer details of their dress. Clothes are important to him. How a pair of pants fit. The material and tailoring, every nuance are considered until the perfect ensemble is achieved. The Dockers® Spring/Summer 2013 line is all about men preparing for their daily battle by getting ready for the task at hand. The Dockers® brand offers the best tools available; Dockers® khakis.

Taking part in this season’s launch are Dockers® co-marketing partners – Sperry Topsider and Canon.
Bobet Romualdo, commercial director for Dockers® ASEAN said, “Spring/Summer 2013 is about getting dressed to impress which is one of the primary motivations why men “get up and suit up”.  Be it for a date night, big meeting, everyday  or weekend – it always comes down to getting the proper match, not just for the season built also for the occasion”.

Present at the event – Canon marketing supervisor for Consumer Group Products, Kim Viray, celebrity guests: Luke Jickain, Mr. Manhunt International 2012, June Macasaet, DJ Mars Miranda, Jeremy Favia and Jugs Jugueta.
Dockers® provides the tool every man needs to deliver from dawn to dusk, seven days a week; “Get dressed like you mean it”. No questions asked.
Check out Dockers® Stores for your Spring/Summer shopping – Alabang Town Center, Festival Mall, Glorietta, Robinsons Manila, PowerPlant Mall, Trinoma, Cash and Carry, Ayala Cebu and Centrio Ayala Mall in CDO.
Like and watch the Spring/Summer 2013 launch on Facebook, www.facebook.com/Dockers. Follow DockersKhaki_PH on Twitter and add DockersKhaki_Ph on Instagram.


About the Dockers® Brand
The Dockers® Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers® has been perfecting khakis—and the essential goods to go with them—for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good. For information on Dockers® and its products, please call +632-889-9301 or visit www.Dockers.com.

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