Filipino-owned Lamoiyan Corporation kicked off
recently its advocacy program dubbed “Project Silver” as part of its 25th
anniversary celebration themed “Giving Hope, Sharing
Smiles.”
Hundreds of residents of Barangay 73 at the PNR
Compound in Caloocan City received free medical and dental services last March
3 through Lamoiyan Corporation’s community project, “Adopt-a-Barangay,” which
aims to increase the awareness in promoting proper oral care and in treating
head lice.
“Starting this month, Lamoiyan Corporation is
celebrating its 25th year in the business. Project Silver is actually one way
of thanking our consumers for all the years they have been supporting our
company. So it is but right that we do a medical-dental mission like this to
really give back to them what we have received for the past years,” Lamoiyan
Corporation Assistant Vice President for New Business Development Peter Paul
Ang said in his message.
During the event held at the community's covered
court, residents participated in the oral health education, diet counseling,
lecture on head lice and tooth brushing drill led by teams from both Lamoiyan
Corporation and the Kalookan City Dental Society.
The people also benefited with free distribution
of toothbrush and toothpaste, fluoride application, tooth extraction, and
anti-lice treatment and shampoo.
Based on the survey of the Department of
Education, toothache and lice infestation are among the top three reasons why
public school children absent themselves from their classes mainly because of
ignorance or inability to buy toothpaste or anti-lice shampoo.
Given that these problems still exist, Lamoiyan
Corporation, according to Ang, is firm in its resolve to find a solution to
these problems through its very own products—the first Filipino-made toothpaste
and Licealiz shampoo—which
are made affordable yet world class in quality.
“We are
very thankful to Lamoiyan Corporation for choosing our community as one of the
beneficiaries for their anniversary outreach campaign. It's really a big help
for my constituents. We are very
indeed,”Brgy. 73
Chairman Joven Llena said.
For its part, as a trade partner of Lamoiyan
Corporation and in helping select the community to adopt for Project Silver in
their area of distribution, Fast Trax Corporation (FTC) Supervisor Hans Castro
stressed: “We are also
to be part of this very
meaningful and noble project. It’s really an honor for us to be a partner of
Lamoiyan Corporation in its continued commitment of serving the Filipino
people.”
FTC, being the exclusive distributor of Lamoiyan
products in Metro Manila, and other 17 regional trade partners of the
toothpaste manufacturer, are set to conduct other medical-dental missions in 24
more communities nationwide until June of this year.
“We are just beginning with a single step.
Hopefully with this project, more and more people will become aware of proper
hygiene, be it keeping their teeth or hair clean,” Ang said.
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