Do you know Super Junior's Siwon ? Are you one of the thousand admirer who can't get enough of Siwon?Do you want to be part of his newest endorsers.?
Are you ready for more of Super Junior’s Siwon?
Filipino K-POP fans will be delighted to see Siwon’s
familiar face gracing their TV screens starting this May as LINE, the world’s
hottest mobile messenger, is unveiling its new TV commercial starring Siwon of
Super Junior.
Siwon is the lead singer of the wildly popular Korean boy
band that had already held concerts in the Philippines twice in the past three
years, with the first one being in April 2010 and the second last February
2011.
A global K-POP sensation, Siwon is LINE's newest brand
ambassador. Through the TVC, he vividly shows how LINE can be an excellent
communication medium that connects beloved friends and family no matter where
they are. Siwon and acting partner Patricia play the role of a couple separated
by physical distance. They eventually grow closer despite their distance via
their connection on the digital social platform, LINE. They use LINE's fun and
expressive virtual stickers to share thoughts and feelings about their daily
lives.
Siwon expressed how LINE has helped him stay in touch, and
express his feelings with friends and family at home amid his busy touring
schedule around the world.
“Oftentimes, I am away from home, so I miss my families and
friends a lot. But sometimes I am a bit too shy to express my feelings. Since I
started using LINE, it became much easier for me to exchange my feelings with
my families and friends, even when I am far away in other countries,” he
remarked.
He also noted the diversity and creativity of LINE’s
stickers. “LINE stickers are very expressive and perky, so if you use stickers,
you can express your feelings more effectively than using just words,” said
Siwon.
Siwon also added that communicating using LINE has become
much easier for him. “I think LINE is an excellent communication tool that
keeps the relationship between you and your friends and family even tighter,
because it is possible to communicate subtle emotions through LINE. Now, I
can’t imagine life without LINE.”
The TVC, directed by Cannes Lion winner John Park, is part
of LINE’s efforts to initiate new and fresh approaches in the mobile messaging
industry.
“We at LINE have always been open to innovative and creative
ways to put our mobile messaging platform out there and to reach as many people
as we can,” explained Lee Jin Woo, General Manager of LINE Business Office at
LINE PLUS. “Starting with this TV commercial, we plan to cooperate with various
Philippine local businesses and brands for more localized offerings in order to
provide a more exciting and enriching experience for Philippine users.”
Through the continuous release of diverse features, LINE has
become wildly popular worldwide, reaching 140 million users globally. LINE has
also shown a strong presence in western countries as it has hit 10 million
users in Spain .
Furthermore, LINE is constantly achieving great success from globally-acclaimed
features such as LINE Camera, which has recently hit 30 million users, and LINE
JELLY which is the newest LINE Game starring LINE’s beloved characters.
The TVC will air in the Philippines starting May 1st.
# # #
*Useful Links:
LINE Hompage
PC: http://line.naver.jp/en/
LINE Facebook Page
www.facebook.com/Line.Philippines
LINE Official YouTube Page
www.youtube.com/lineappglobal
LINE Official Blog
http://en.lineblog.naver.jp/
For LINE Partner:
http://line.naver.jp/partner/pc/index/en
About Line
LINE is a smartphone app which allows users to enjoy free
calls and messages to one another, both nationally and internationally,
regardless of which mobile network provider they are using. Launched in June
2011, LINE has more than 140 million users worldwide. It has also been ranked
no. 1 in 43 countries in the free app category including Japan, Singapore, Hong
Kong, Taiwan, Thailand, Indonesia, Korea, Malaysia, Macau, Saudi Arabia,
Kuwait, Bahrain, United Arab Emirates, Israel, Switzerland, Turkey, Ukraine,
Cambodia, Kazakhstan, Russia, Belarus and Latvia. LINE provides fun stickers
that feature characters with distinctive personalities, games that enhance
interaction with friends and foster friendly competition and Official Accounts
that enable communication on a real-time basis with favourite celebrities,
public figures and corporate brands.
For more information visit: http://line.naver.jp/en/
About LINE PLUS Corporation
LINE PLUS Corporation, the world’s leading mobile platform
innovator, is a joint-venture entity between NHN Corporation and NHN Japan
newly organized on March 1st, 2013. As a global smartphone life platform
provider, LINE PLUS services LINE and its family applications to bring together
innovative mobile messaging tool and new communication lifestyle. LINE PLUS
Corporation was created to promptly react to the rapidly changing mobile
messenger market and to strengthen its global business based on the industry
expertise of its parent company furnishing a wide range of innovative and convenient
online services along with optimized decision making structure, personnel
system and organization culture.
LINE PLUS Corporation is located in Seoul, Korea.
For more information, please visit
http://www.nhncorp.com/nhnen/index.nhn .
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