Uratex, the country’s leading foam and
mattress brand, and OUR|HOME, the country’s leading lifestyle furniture store
chain, launches today a special Mother's Day promotion called "Best
Mattress for Best Mom." In recognition of their unconditional love and
hardships in raising their children and running a home,
Dubbed "Un Regalo Delicato" (One Delicate Gift), this stylishly themed
yet simple kick-off event held today at the V-Mall, Greenhills Shopping Center store
of OUR|HOME, a contemporary furniture store for stylish living, gathers select
guests from both the upscale market and lifestyle media—all hailed via a
red-carpet treatment with free flowing wine and cocktails amid the lively vibe
of the newly renovated store.
The afternoon gala opens with a
mini-fashion show starring celebrated and stylish mothers of today—the main
target market of Uratex Premium Mattresses. The select mom-models who will sashay
on stage include Swedish-born actress Sandra Larsson, Sidney Loo, and Russian
model Yulia Keltsova, among others.
Hosted by the popular and model for all
Moms, Maricel Pangilinan, this activity also introduces the Uratex Rajo Laurel Mattress
Collection with two of its much-sought after items featured in the promo: the
Trapunto Mattress and Scatola. No less than internationally acclaimed designer Rajo
Laurel will talk about his own collection, followed by product presentations
from Uratex and OUR|HOME, and the much-awaited raffle draw of a Scatola for a
lucky guest.
The Scatola is a stylish three-fold futon
that easily converts into an ottoman to become a seat, bedside table, footstool
or table for snacks, games or TV time in just seconds. Trapunto, on the other
hand, is a specialty mattress for the aesthetically discerning and embodies
luxury, support, comfort and a level of sophistication commonly likened with
his celebrated fashion collections.
"I have always been drawn to graphic
lines and strong angles. This has always been a constant feature in my
work and designs. I just kept drawing lines and cubes and from this
experimentations Trapunto, which is a stitch technique, was born,” Laurel explains.
As for Scatola, which means “box” in
Italian, Laurel
said because his idea for the Scatola for Uratex was a piece of furniture that
can be transformed from what originally looks like a box. “I thought that it
would be a catchy phrase to call it that. I love the Scatola as it is so
useful and practical but super stylish at the same time," says Laurel of his inspiration
in coming up with his exquisite designs for his mattresses.
Just like a lily that symbolizes
fertility and the nurturing attributes of a mother, Uratex and OUR|HOME believe
that it's ideal to treat our mothers with the best present she deserves during
her special day. More than just a flower of any kind, they see the gift of
style, comfort and luxury only the Uratex Rajo Laurel Mattress Collection can
give, a perfect gift for her discriminating taste. Hence, they came up with
such a promo to give her the chance to own at least a piece or two.
With the “Best Mattress for Best Mom”
promo, you're not only giving her something comfortable but also the chance to
win something stylish for her. By simply availing either a Trapunto Mattress or
Scatola, you can earn raffle coupons to be drawn on June 10.
For any purchase worth P10,999.75 or
below, you are entitled to one coupon, two for P11,000 to P 19,999.75, or three
for P20,000 and above. Two major prize winners can go home with a Rajo Laurel designer
dress worth P15,000 each, while the other 10 winners can win Rajo Laurel Gift
Certificates worth P3,000.00 each as a minor prize.
To sweeten up the deal, Uratex and OUR|HOME
“Best Mattress for Best Mom” Mother's Day promo also lets you get a 20 percent
discount on Trapunto, a 15 percent discount on Scatola, and a Rajo Laurel
Rags2Riches bag for every purchase of the Rajo Laurel Mattress Collection. This
perk is exclusive to all OUR|HOME branches nationwide from May 1 to 31, 2013.
Uratex Premium Mattress is manufactured
in the Philippines by RGC
Group of Companies and is considered one of Southeast Asia ’s
top foam makers. OUR|HOME is the
country's leading furniture store chain where one can find great-looking
contemporary home furnishings at great value. It spans more than 20 stores in
major SM Supermalls nationwide and continues to grow, delivering exciting home
furnishing ideas with superb service. OUR|HOME is every home enthusiast's
first choice in stylish living.
For more details, visit www.uratex.com.ph.
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