It was only last year when I was first introduce to
LLINE, the world’s leading mobile messaging platform with 180 million users
worldwide. The endorser at that time are
Korean Pop Superstarts annd now LINE has
launched a new campaign in the Philippines by roping in Jessy Mendiola and
Matteo Guidicelli as the new brand ambassadors. The popular couple starred in
LINE’s latest television commercial, in addition to opening up their Official
Accounts and releasing personalized stickers to stay closely connected with the
fans.
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The nation’s sweetheart Jessy Mendiola said, “It is truly
fun and easy to communicate through LINE where I can vividly express my
emotions with more than 8,000 stickers. I am also delighted to share with my
fans that my own LINE stickers will be released shortly, free of charge! It is
really exciting to stay connected with my beloved family, friends and fans with
LINE for free, wherever I am around the world.”
The teenage heartthrob Matteo Guidicelli added,
“LINE is the ultimate gateway for me to directly communicate with my fans
everywhere! Through my Official Account, I can instantly update my fans by
sending them personalized messages, pictures and even video clips. I cannot
wait to try out the ‘On-Air Mode’ where I get to chat with my fans in
real-time! I also like to compete against my friends on LINE’s variety of games
during my spare time- I especially enjoy playing LINE POP and LINE BUBBLE.”
Exclusively produced for the Filipino market, the
commercial series highlight LINE’s core features such as LINE stickers, free
call and group chat. Jessy and Matteo’s sweet singing voice is also featured in
the commercials, as the pair sings the catchy sing-along theme song about using
LINE to stay better connected.
In addition to the newly launched nation-wide
campaign, LINE is also rolling out multiple Official Accounts of local brands
and celebrities to become the ultimate source of entertainment for the Filipino
users. Ivory Music, MCA Music and Abra the rapper, have all opened individual
Official Accounts to stay connected with their fans.
Jin-woo Lee, LINE General Manager, explained, “We
are delighted to have Jessy and Matteo to join our campaign, as their fun and
dynamic personality best reflect LINE’s core characteristics. LINE in the
Philippines has already been experiencing a significant growth rate of 26 times
over the past five months, in terms of the daily download number. We hope this
new campaign, as well as more localized selection of brand and celebrity
content platform, will bring LINE closer to the Filipino users.”
With high smartphone penetration rate and boundless
market potentials, the Philippines have been a key market for LINE’s continuous
success in global expansion. LINE will continue to offer more fun and creative
features, in addition to carrying out more locally-tailored marketing campaigns
and local partnerships to become an integral part of Filipino users’ daily
lives.
Follow Jessy Mendiola by adding her Official Account
ID: @senorita_jess
Follow Matteo Guidicelli by adding his Official
Account ID: @matteroguidicelli
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