The country’s newest go-to hub for new and used
cars, Pinoy Auto Trader, has recently given more reason for local car buyers
and sellers to get excited thanks to its recent acquisition by the Philippines
#1 buy and sell website, Sulit.com.ph.
“Pinoy
Auto Trader is delighted to have been introduced to the Sulit group of
companies and believe that the combination of Sulit’s resources and strong
command of the local online classifieds market will help provide additional
benefits to our services and result in Pinoy Auto Trader becoming the market
leader in B2C marketing for the entire domestic automotive industry,” said
Pinoy Auto Trader Co-Founder and CEO Daniel Scott.
In particular, the partnership will provide
exceptional value to both brands by improving the browsing experience of online
buyers and increasing accessibility to advanced selling tools available on the
Pinoy Auto Trader platform. In turn, Sulit will bring Pinoy Auto Trader to the
forefront of online buyers and sellers as a result of its trusted branding and
unparalleled web-traffic.
The
recently redesigned rendition of the Pinoy Auto Trader website will also
provide additional value to car consumers thanks to the introduction of
detailed car reviews provided by The Ultimate Automotive Authority C! Magazine.
“Our partnership with the talented team over at C! magazine combined with our
own commitment to constantly providing detailed car specifications and data
will provide prospective car buyers with more information to make informed
decisions. This is another feature that helps set ourselves apart from typical
classified websites” added second Co-Founder Christopher Franks.
Pinoy
Auto Trader is user-friendly and provides buyers with a wide a variety of
search criteria for both new and used cars. Buyers will also be able to browse
and connect with the largest directory of dealership showrooms nationwide.
As
for sellers, they will be able to “Be In Two Places at Once” by posting
advertisements on both Pinoy Auto Trader and Sulit simultaneously for free,
giving them more exposure than any other car listing website in the country.
The easy to use add-your-car process on Pinoy Auto Trader will enable sellers
to easily upload their vehicle images and details to both Pinoy Auto Trader and
Sulit.com.ph in one go. These features cannot be matched by any other online
product.
Another
major highlight of the Pinoy Auto Trader website is the ability for new and
used car dealerships to log into their own dealership control panel in order to
manage and update information on their own dealership micro sites. These online
showrooms not only publicize car listings but also act as a platform for car
dealerships to highlight company information, social media, key sales staff,
promotions and public announcements. The site’s interface includes functions
for email and phone calls in order for buyers to quickly and efficiently
connect with sellers. Dealers and other interested parties can also share their
car listings on popular social networking sites such as Twitter and Facebook.
Pinoy
Auto Trader is not only about buying and selling. It is also a great resource
for the motoring world. The website contains a directory of driving schools,
establishments that provide car repairs and car rentals; and financial
institutions that provide car loans and insurance.
Initially
launched in November 2012, Pinoy Auto Trader was built to bring car dealers to
the online world not only to promote their stock but to also publicize their
online identities as a means of building brand loyalty and improved customer
service. Through various methods of data collection, Pinoy Auto Trader also
aims to be a major resource for the distribution of automotive industry
information and hopes to translate this data through tools such as used-car
calculators, industry white-labels and car comparison tools as a means to help
both buyers and sellers. Now powered by Sulit.com.ph, this dynamic online
automotive platform is one of the best things to watch out for in the
Philippine digital space this year.
Aileen Siwa
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