Last April 1, 2014 ,NESTEA, the official summer
beverage of the Philippines gives summer a new, refreshed taste with the return
of the hottest beach event in the country, NESTEA Beach 2014. Now on its 17th
run, this year’s event promises to be the biggest, most refreshing summer happening
to date as it hits the shores of Boracay this coming Labor Day weekend.
The NESTEA Beach experience gets even better with a
four-day celebration of PLAY, PARTY and CHILL in the country’s hottest summer
destination. NESTEA Beach’s home for the past 17 years, the shores of Boracay
will see not only an exciting battle of the champions, but also the biggest
yacht cruise in the island. To cap it all off, NESTEA Beach partners with
Republiq to bring the twoof the hottest DJs in the international music scene,
Cedric Gervais and Steve Aoki, shake the sands of Boracayin the hottest
long-weekend celebration in the country
PHOTOS DURING THE LAUNCH HAPPEN AT THE A.VENUE HOTEL
“We are very excited to give summer a refreshed
twist with the 17th NESTEA Beach Experience. Instead of having the beachvolleyball
competition as the only main focus of the event, we are transforming NESTEA
Beach into a one of a kind summer experience that can be enjoyed by everyone.
This year, we are making the most anticipated event of the summer even more
exciting as we bring the NESTEA Beach experience to the next level during the
season’s most anticipated weekend: LABORacay.” said Jedessa Leyte, Marketing
Promotions and Events Manager for NESTEA Beach.
To officially kick-off the season, NESTEA takes the
beach experience to the heart of the Metro with “NESTEA Beach in the City” – a
pop-up beach experience that brings PLAY, PARTY and CHILL to select guests and
members of the media. Here, guests were given a sneak peek of the different,
exciting activities to look forward to in the upcoming NESTEA Beach, proving
that a refreshed summer is possible anywhere with NESTEA.
A refreshing twist on the sizzling season
The best of the best come together for the 17th
NESTEA Beach Volleyball competition as last year’s NESTEA Beach Volleyball champions
compete with regional volleyball champions from Luzon, Visayas and Mindanao for
this year’s title. A total of 24 teams will participate in the NESTEA Beach
Volleyball competition, which will take place from May 1 – 3 in front of the
Boracay Beach Chalets at Station 2.
Summer activities like Paraw sailing, seaside
massages and beachfront Frisbee games will also happen at the same time as the
NESTEA Beach Volleyball, with a chill station set up at Crystal Sand in Station
1. Making things even cooler are free NESTEA samples that will be distributed
throughout the weekend in the various refresh stations to keep the hot days
refreshed.
NESTEA Beach will also continue its LOVE THE BEACH
campaign; a long running advocacy to clean the beaches of Boracay. NESTEA Beach
will facilitate a Shore Clean-up in partnership with Boracay Foundation Inc. on
May 2, where consumers can participate to show their love for the beach in a
different way. In addition, NESTEA pitchers will be sold throughout the weekend
and for every pitcher sold, Php5 will go to the BoracayFoundation’s Coral Reef
Restoration project. NESTEA will also
match and double this amount in support of this advocacy.
The coolest parties in the summer’s hottest
destination
NESTEA Beach also brings to Boracay the freshest
parties the Labor Day crowd has ever seen. The Labor Day weekend kicks off with
the NESTEA Plunge party on May 1 at the Tides Roofdeck Pool & Solstice Sun
Lounge, accompanied by entrancing beats from the some of the hottest names in
the local party scene like DJ Ron Poe, DJ Nina Saputil, DJ Macoy and DJ Jessica
Milner.
Refreshing the LABORacay scene is the biggest sunset
yacht party in the island. The NESTEA yacht party on May 2 takes the crowd to
new heights with stopovers at different destinations around Boracay. Music from
The Zombettes, DJ Callum and Marc Marasigan will accompany the crowd as make
their way to Crystal Cove, Crocodile Island and, finally, Puka beach for an
exclusive island party before cruising back to the main island at sunset to cap
off the day.
The biggest international acts also make their way
to the pristine sands of the island for the weekend finale of NESTEA Beach. On
May 3 and 4, NESTEA Beach, in partnership with Republiq brings in Grammy award
winning DJ Cedric Gervais and Grammy nominated DJ Steve Aoki to celebrate a
refreshed summer during the biggest party of the Labor Day weekend. Two
legendary back-to-back shows capoff the 17th NESTEA Beach experience at Epic
Bar in Station 2.
Refresh the summer with Nestea
Truly, NESTEA Beach has been synonymous with
summertime fun for decades, establishing itself
as an iconic beach event like no other. Refresh the summer anytime, anywhere with
cool, exciting experiences that only NESTEA can bring. To know more about the
17th NESTEA Beach experience, visit NESTEA’s official website: www.nestea.com.ph
Get ready to #RefreshSummer with NESTEA!
NESTEA made its mark in the Philippines over 30
years ago and has made itself synonymous with a delicious, refreshingly
lightand thirst-quenching beverage that everyone in the family can enjoy.
NESTEA
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