I still remember the nights when I have to fall
in line as early as 8pm to be the first to avail of the 50% offered by French Baker for their clients before
closing. I have five kids and they love
the pastries that French Baker has for their baon.
Last night I was able to attend and be part of
another milestone of French Baker as they celebrate their 25th year
anniversary. Together with other media and friends of , we wine in dine; Paris
style.
“It was in 1985 when I travelled to Europe for the first time that I fell in love with PARIS and her baked goodies. Since then I’ve dreamt of doing the same so that I can impart a similar experience to our kababayans in the Philippines,” shared Johnlu G. Koa, professor turned entrepreneur, and now Founder and CEO of The French Baker.
“It is for this same reason that we wanted to give back to our loyal customers the same French experience not just through our products, but by giving one lucky winner a chance to see and feel for themselves the beauty and charm of Paris.”
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The French Baker, the original French bakery-cafe that first
opened in SM City North Edsa 25 years ago; together with Insight Vacations,
Rajah Travel Corporation and Etihad Airways, today launched “Visit Paris in
Summer 2015”, a raffle promo where one lucky winner will get the chance to
visit and experience Paris, France next year.
This much-anticipated promo marks French Baker’s 25 years
of bringing European-style breads in the mass market, and the company’s way of
saying ‘thank you’ to the customers who have embraced and supported the patisserie
over the years.
Experience France
“Visit Paris in Summer 2015” gives one lucky winner
and three of his companions an all-expense paid 10-day trip to Paris through
luxury escorted tours provider Insight Vacations, together with Rajah Travel
Corporation, and Etihad Airways as the official airline.
Every P500 worth of dine-in and take-out single
receipt from any The French Baker branch entitles the customer one raffle
coupon. The promo will run from November
5, 2014 until March 15, 2015. Grand Draw will be on March 20, 2015.
25 The French Baker gift certificates worth
P5,000.00 each are also up for grabs.
The grand prize winner will get to spend at least
three days in each of France’ key cities, including Paris, the old Roman City
of Nimes; and finally in Monte Carlo.
“People may
ask why four tickets for one winner, and not four winners with one ticket each?”
Koa furthers. “The reason is that we wanted the winner to see the charms of
France and experience that magical feeling together with family and friends,
and not just by themselves.”
“We are very
excited for this promo,” said Sheryl Lim, Regional Director for Insight
Vacations. “We see it as a perfect way for The French Baker to celebrate 25
years in the country, and for showing their gratitude to their loyal
customers.”
Insight Vacations also launched its 2015 itinerary
and magazine, which is available through Rajah Travel Corporation.
“As a company known for our world-class travel
itineraries, we will make sure that through Insight Vacations, we will provide
the winners with only the most immersive look at French history and culture.”
said Aileen Clemente, Rajah Travel Corporation Chairman and President.
Likewise for Etihad Airways that will fly the
winners in class.
“We give utmost importance to the safety and comfort
of our customers,” said Juan Torres, General Manager for the Philippines at
Etihad Airways. “Our winner will surely experience great service and
hospitality that the Etihad Airways is known for.”
25 years of The French Baker
Apart from the raffle promo, The French Baker also
featured a spectacle of fashion, art, music, entertainment and food in the form
of tableaus at the Fashion Hall of SM Megamall:
The Art tableau, which are decorated with paintings
from France; the Fashion Tableau, with models dressed in Parisian Chic; the
Wine and Cheese tableau, which offered exquisite cheeses from different parts
of Europe; and the Food tableau, which provided a delectable choice of entrees.
Opening its first branch at the SM City North Edsa
in 1989, The French Baker began as a startup selling French-inspired breads and
pastries such as baguettes, croissants, sourdough and tarts alongside local
favorites like pan de sal and ensaymada, until it expanded into a casual
dine-in that also offers soups, salads, pasta and pizza.
French Baker Pastries |
It prides itself as the first establishment to
introduce European-style breads and pastries in the Philippine market, and the
first to employ the nightly half-price sale to ensure the freshness of baked
goods to be sold the next day.
Today, The French Baker has 52 branches all over the
country, and has expanded to include The French Baker “Salon de The” edition.
“This is a noteworthy milestone not only for me but
for all of us. I thank you all for the support, especially those who have been
patronizing our products since we opened 25 years ago. We have achieved so
much, and I hope you keep on supporting us so we can do more in the future,”
Koa said.
Another milestone
Meanwhile, Koa has garnered yet another milestone
for his exceptional business management performance after receiving an award
for the Outstanding Category of the Asia-Pacific Entrepreneurship Awards (APEA)
held recently at the Dusit Thani Hotel in Makati City.
APEA is an awards ceremony organized by Enterprise
Asia that honors entrepreneurs in the Asia-Pacific region who have shown
outstanding leadership and innovation when it comes to managing their
businesses. It aims to bring together businessmen from different countries and
improve the economic development across the region.
Koa is one of the very first Filipino entrepreneur
in the history of APEA to be given the coveted award. Speaking at The French
Baker 25th anniversary celebration, Koa said he is proud to be able to show the
world the passion and perseverance that drives many Filipino entrepreneurs like
him.
“I am very happy and proud to be the first Filipino
entrepreneur to receive this prestigious award. This is a significant
achievement not just for me but for all the hardworking entrepreneurs here in the country,” Koa said.
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