Caltex and Robinson Rewards Card team up was recently launched last March 26, 2015 at the Makati Shangri-La Hotel. The launch was witness by other media and guest partner. With this launch Caltex gives Robinsons Rewards Card members more fuel discounts and shopping savings
Ms. Robina Gokongwei-Pe President and COO, Robinsons Retail Holdings, Inc.
Jessy Mendiola Robinsons Rewards Card Brand Ambassador
Mr. Peter Morris Country Chairman, Chevron Philippines Inc.
Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, teamed up with Robinsons Retail Holdings, Inc. (RRHI), the second largest multi-format retailer in the Philippines, to create a unique offer that allows customers to quickly and continually add value to their purchases by getting a variety of fuel and shopping rewards through their RRC.
Because of this loyalty program partnership, motorists now have more reasons to choose Caltex. Customers can save more on fuel costs when they purchase Caltex with Techron plus the five benefits of maximized power, improved fuel economy, lower emission, smoother drive and reliable performance.
In addition to fuel savings, RRC members will also enjoy big discounts in their shopping and grocery purchases as points earned at participating Caltex stations can be redeemed at any of 1,180 Robinsons stores nationwide which include Robinsons Department Store, Robinsons Supermarket, Robinsons Selections, Robinsons Easymart, Robinsons Appliances, Handyman, True Value, AM Builders’ Depot, Toys “R” Us, Daiso Japan, Topshop, Topman, Dorothy Perkins, Miss Selfridge, Burton Menswear, Warehouse, River Island, Shana, G2000, Shiseido and Benefit.
Customers can avail of this benefit by signing up for RRC membership at any Robinsons stores for P150 only.
CPI values the patronage of its customers by giving them access to top loyalty programs in the market. Last year, CPI partnered with Jollibee Food Corporation’s Happyplus program which continues to grow in memberships. Happyplus will run alongside the Robinsons Rewards Card loyalty program and customers can choose which of the rewards program they want to use.
For more details regarding the new loyalty program, visit http://www.caltex.com.ph and https://www.facebook.com/RobinsonsRewardsCard.