“Great Little Moments” Campaign Promo by Sensodyne

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.

In 2015, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.

With the start of the summer season, everyone is now looking for someplace or something cool, be it at the beach, the pool or even just a quick respite from the heat with some cold drinks or a cone of ice cream, but if you have sensitive teeth, enjoying those cold treats can be a bit tricky.But it’s more than just missing out on food. When you choose to just endure the pain, you do it at the expense of fully enjoying experiences and social occasions that go along with it, making you miss out on those great little moments with your loved ones.

The digital campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.

The message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!

About Sensodyne®

Sensodyne offers a full range of toothpastes, toothbrushes and mouthwashes for sensitive teeth/pangingilo. The best toothpaste and mouthwash for lasting protection from tooth pain is one specially formulated to help protect against sensitive teeth/pangingilo. Sensodyne is the most recommended brand by dentists for sensitive teeth (Source: Ipsos Survey, Jan 2014). Sensodyne and the rings device are registered trademarks of the GSK group of companies. For further information, please visit http://sensodyne.com.ph/.

About GSK

GlaxoSmithKline (GSK), one of the world’s leading research-based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For further information please visit www.gsk.com.