Sensodyne Mouthwash Launched

Sensitive teeth mean discomfort; well I have a share of those discomforts every time I’m eating or drinking something hot or cold. Just imagine the discomfort; those sudden jolt of pain every time it touches the sensitive teeth; to the point that I have to be careful when eating and drinking. Believe it or not but there are times that I am only using half of my mouth just so not to touch those sensitive teeth (well there are actually four of them).Characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with our loved ones over food and drinks has a far longer impact. Sensitive teeth occur when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

I was able to attend an event today that inform me that I am not alone because 9 out of 10 Filipinos  suffer from sensitive teeth or pangingilo, “sensitive” is a bit of an understatement to describe the delicate condition of  our  teeth.  The event was held at Makati Shangri-La and was attended by media, bloggers and guest

Ms. Sam O : Hosted the event

Heather Pelier, Incoming General Manager, GSK Consumer Healthcare

“With the start of the summer season, everyone is now looking for someplace or something cool, be it at the beach, the pool or even just a quick respite from the heat with some cold drinks or a cone of ice cream, but if you have sensitive teeth, enjoying those cold treats can be a bit tricky,” says Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.

“But it’s more than just missing out on food. When you choose to just endure the pain, you do it at the expense of fully enjoying experiences and social occasions that go along with it, making you miss out on those great little moments with your loved ones,” Pelier added.

Heather Pelier adds, “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

“Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.” said Dr. Rannier Reyes of the Philippine Periodontal Society.

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.

Eduardo Cimafranca, Group Product Manager - Oral Care, Gianina Fortun, Associate Product Manager - Oral Care, Heather Pelier, Incoming General Manager, Gikki Martija, Marketing Director, GSK

And now we can have fresher breath with Sensodyne Mouthwash 

With the launch of the new campaign, GSK is introducing the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity. 

Luis Manzano : Brand Ambassador

 “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones,” Sensodyne brand ambassador, Luis Manzano shares. 

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief. It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in major supermarkets and drugstores nationwide.

The New Sensodyne Mouthwash

Remember to use the Sensodyne mouthwash together with the Sensodyne toothpaste to give clinically proven relief and daily protection for pangingilo.

So, if you have pangingilo, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health.

Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!