My 7th Jollibee Family Values Awards Experience

It was three years ago when a co parent of mine and her family received an award from Jollibee. It was Jollibee Family Value Award give to Filipino families that have exemplary advocacies that touch the lives of others.

This year Jollibee recognizes a new batch of exemplary Filipino families in 7th Jollibee Family Values Awards.

The months-long search culminated in the Gabi ng Parangal para sa Pamilyang Pilipino held at the Crowne Plaza Manila Galleria in Ortigas Center, Pasig City.

It was an honor to be able to witness the momentous event and you would realize that there are people who value the life of others and would make ways to able to help these people in every way they could. Going beyond their capacity, these families extend help financially, emotionally and spiritually to able to touch other people’s life and future

Not bound by blood, you will be amaze as to what the awardees have done and will make you realize that there are a lot of things that we can do just as long as we put God and our heart in the center of our motivation. 

Recognized for their selfless dedication toward creating a positive impact in their communities through various advocacies, the 7th JFVA winning families are: Mr. Ramon and Mrs. Auditha Dickson and family of Abra, for their dental and medical missions to the far-flung villages of their province; Mr. Simeon and Mrs. Agnes Felix and family of Pasay City, recognized for their 20/20 project of providing free eye check-ups and glasses to those in need; Mr. James Patrick and Mrs. Mylene Matti and family of Taguig City, for nurturing the environment and caring for the welfare of farmers with sustainable organic farming practices; Mr. Alvin and Mrs. Rina Macalintal and family of Oriental Mindoro, for their Balay-Lakoy project to house dedicated Mangyan students; Mr. Arcie and Mrs. Hazel Mallari and family of Rizal, for Silid Aralan, Inc, learning hubs dedicated to maximizing the potential of learners; Mr. Juvenal and Mrs. Erlin Castro and family of San Jose, California, named as Jollibee-Coca-Cola OFW Family of the Year, for breaking boundaries in bringing books and educational materials to Filipino children.

Jollibee also conferred special citations to families focused on specific advocacies. Recipients of the Special Citation for Education (co-presented with National Book Store) are Mr. Rey Dennis and Mrs. Janice Caballero and family of Negros Oriental, for bringing learning closer to the youth through the Gaba-An Youth Lead Foundation. Recognized for their feeding program for underprivileged children, the Special Citation for Children (co-presented with Children’s Hour and AIESEC) was given to Mr. Arnel and Mrs. Alma Borela and family of General Santos City. Mr. Leopoldo and Mrs. Fe Acula and family of Taguig City received the Special Citation for PWDs for their Future Vision Sighted, Inc., which provides care for the visually-impaired members of the community.

Aside from being recognized as 7th JFVA winners, the Matti family was also awarded with the Special Citation for Environment (co-presented with Maynilad).

The winning families each received a P300,000 cash prize, a brass trophy by sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. The special citation recipients were each given P50,000 in cash, a plaque, and P3,000 worth of Jollibee gift certificates.

The 7th Gabi ng Parangal para sa Pamilyang Pilipino centered on the theme of pag-uukit, an age-old tradition of the nation’s forefathers to capture beauty, immortalize legacy, and pass on heritage to the future generations. The guests were treated to world-class performances from Sarah Geronimo, Jed Madela, and Jona Soquite.

The selection committee that undertook the grueling process of reviewing through the submitted entries was composed of some of the country’s most esteemed personalities. This year’s selection committee was co-chaired by Senator Sonny Angara and Ateneo de Manila President Fr. Jett Villarin. They were joined by Coca-Cola Vice President for Public Affairs and Communications Atty. Adel Tamano, ANC news anchor Edric Mendoza, inspirational speaker Francis Kong, parenting and relationship consultant Maribel Dionisio, actress Dimples Romana, and columnist and children’s advocate Audrey Tan-Zubiri. Completing the selection committee are Jollibee Global Brand CMO and Jollibee Philippines Marketing Head Francis Flores, Jollibee Philippines Vice President for Human Resources George Wang III, and Jollibee Group Foundation Executive Director Gisela Tiongson.

The 7th Jollibee Family Values Awards is supported by Coca-Cola Philippines, Crowne Plaza Manila Galleria, Holiday Inn, Devant, Hisense, Burger King, Chowking, Mang Inasal, Red Ribbon and Inquirer.net.