NIDO FORTIFIED Introduces NIDO FORTI-CHOCO and FORTI-MELON

Chocolate or Melon?

Well you have to answer that question on your own. As  NIDO FORTIFIED marks a significant milestone in its long and trusted history, with the launch of two new flavors – NIDO FORTI-CHOCO and NIDO FORTI-MELON, which was met with excitement among its dedicated fan base.

Together with friends from media and loyal NIDO FORTIFIED parents, together with their children, were treated to an afternoon of fun and learning last November 12 at the Party Pod in SM Mall of Asia, which sought to introduce the new flavors, highlight the concept of variety and provide parents and children with a venue to bond and enjoy as a family. 

“NIDO FORTIFIED has always strived to be the parents’ partner in raising healthy and happy children, and part of that mission is adapting to the changing needs and preferences of our consumers,” said NIDO FORTIFIED Brand Manager Ting Mercado. “From our research and study, starting at the age of three, children drink less milk and one of the factors for this was because what we call milk taste fatigue.”

“We make it easier for parents to find products that can help support their children’s needs for growth and development. NIDO FORTI-CHOCO and NIDO FORTI-MELON give kids that excitement they are looking for in taste and variety, and assure parents that their children are getting the nutrition that milk can provide,” Mercado added

Milk taste fatigue happens when children as early as three years of age grow tired of the taste of milk, and start looking for variety and new flavors. I remember just how hard it is for my son EJ to drink his milk and the extra effort I have to put to make him a variety of choices. All of those thing are put in the past since I have a ready made flavor that EJ and I can choose from

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Beyond just unveiling the two new products, the NIDO FORTIFIED team went all out in providing their guests with a memorable and fun learning get-together, which was hosted by self-confessed milk lover Suzi Entrata-Abrera.

Chef Tess Sutilo

Guests were drawn to the interactive nature of the event, which included games, talks and a cooking demonstration by NESTLE PHILIPPINES Chef Tess Sutilo, adding up to an afternoon of fun and learning that allowed parents and their children to celebrate NIDO FORTIFIED’s milestone together.

 

NIDO FORTI-CHOCO and NIDO FORTI-MELON are the latest products by NIDO FORTIFIED, heeding to the need of parents to provide their children with essential nutrition. NIDO FORTIFIED has long been trusted by parents and has been a reliable product in households, and the release of two new flavors has been a welcome addition, allowing for more enjoyment, creativity and variety.

Now, parents and kids can make milk-drinking more enjoyable with NIDO FORTI-CHOCO and NIDO FORTI-MELON available in all leading supermarkets nationwide this November 2012.