It’s been a few weeks since AXE, the
number one male fragrance brand in the world, made both men and women decide on
which man they want to be or which man they want – thesweet and romantic chocolate
man, or sophisticated and charming Gold Man?
A survey conducted by the AXE global
team had mixed results. While 78% of women prefer to go public with a Chocolate
man on social media, around the same number would rather end up marrying the
Gold man.The debate raged on, from which Filipino celebrity best represented a
Gold Man (Luis Manzano being the most popular result) to which Marvel superhero
best embodied the two personas. Captain America? Definitely a Chocolate man.
Ironman? Solid Gold.
These two personas were created to
represent the two top temptations of women. Dark Temptation is the embodiment
of sweet seduction, with its chocolate notes making it the best-selling variant
AXE has ever had since its launch in 2009. And given that Gold Temptation is
the newcomer in the Temptation range, made specifically for the sophisticated
man, it is only natural that the curiosity and interest of the general public
gravitated toward this scent which has notes of spices and golden amber.
To celebrate the launch of the new Gold
Temptation made for the sophisticated man,AXE is giving one lucky guy the
ultimate prize: a chance to live the Gold Life through the AXE Gold Pass.
The AXE Gold Pass is a guy’s ticket to
the Gold Life, which translates to an extended weekend trip to Las Vegas with
two of his friends where he will have access to the VIP lifestyle. Our winner
will also get the privilege of owning one of the most iconic cars in the
world – a brand new 2014 Volkswagen Beetle, boasting a powerful 1.4 liter
TSI Turbocharged engine, with 118kW of power and 240Nm of torque,
revamped design, and a 7 speed direct shift gearbox transmission.
Lastly, the Gold Pass winner will also receive a condominium unit in the Fort
that AXE will lease for him for a year. These are among other privileges that
only AXE can give, such as access to the best events, clubs and parties for the
Gold Pass winner.
To win the AXE Gold Pass,guys just need to
buy an AXE Gold Temptation can, access the Gold Pass tab in the AXE Philippines
Facebook page (facebook.com/AXEPhilippines), and get their friends to vote for
them. The top 400 men with the most votes immediately qualify for the next
round, where eventually they will get trimmed down to the final three. These three
will then compete in the Gold Pass Challenge, where the ultimate winner of the AXE
Gold Pass will be determined.
The AXE Gold Council will join forces to
choose which guy best epitomizes theAXEGold Man. The AXEGold Council is
composed of the AXE Resident Hottie,
Solenn Heussaff;the Sophisticated man, Luis Manzano; the Romantic at Heart, KC
Montero; along with other AXE Ambassadors such as Radio DJs Tony Toni, Slick
Rick, and Sam YG. Each Gold Council member will make time to mentorthese
gentlemen - grooming them to be the ultimate AXE Gold Man.
Spray on the Gold Life and join the AXE
Gold Pass Contest today! Who knows, you just might be that lucky guy to win the
crib, the ride, and the trip of a lifetime!
#AxeGold
#AxeGoldPass
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