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Stores Specialists Inc. and Ayala Land, Inc. Unveil a New Department Store That's Well Worth the Experience

Stores Specialists, Inc. and Ayala Land, Inc., two of the country’s leading names in lifestyle retail, joined forces to open an exciting new retail destination that is well worth everyone’s shopping trip. Wellworth department store is the maiden venture of SIAL Specialty Retailers, Inc., a subsidiary of Stores Specialists, Inc. (SSI), and Varejo Corp., a subsidiary of Ayala Land, Inc. (ALI).

Wellworth, a value-based, mid-market department store chain, aims to tap into the country’s growing market of aspirational yet price-conscious shoppers.  It is distinguished by state-of-the-art store design, helpful and engaging customer service, a wide range of international, local, and exclusive brands and affordable prices.  Featuring 15,000 square meters of selling space, the store carries a wide range of children's, men's, ladies', cosmetics, and home selections geared for modern Filipino families.  Each floor has a distinct shopping experience that brings new excitement to basics and lifestyle shopping.

State of the Art Store Design

Wellworth features a modern yet warm shopping ambience that is reminiscent of shopping abroad. Designed by Blocher Blocher Partners, an internationally renowned and award winning architectural and design firm, in collaboration with SSOA (Sonia Santiago-Olivares & Associates) as the local interior designer, the store brings new life and energy to the typical department store shopping experience.  A wide array of merchandise is housed across four levels, with each floor evoking a different shopping feeling and experience. 

The lower ground floor features the children's section where light colors and wood create a calm and serene atmosphere.  Abstracted images of clouds and trees give a dreamy atmosphere to this wonderland for children. 

The upper ground floor features the cosmetics section where bright and natural colors make shopping for beauty an inspiring endeavor.  On the same floor is the men's section, which has a distinctly masculine and rugged feel.

The second level features the ladies' and teens' section.  The ladies' section is characterized by a relaxed environment that encourages exploration and discovery.  Highlight walls, LED backlit images and unexpected elements provide additional excitement to the standard displays.  The teens' section features an appealing combination of "rough" and "cool" materials, such as a concrete or brick wall combined with aged elements to create a rough vintage world; an environment that caters to youthful sensibilities.  

Finally, the third level features the home section in which various themed areas create a store-within-a-store concept. Each themed area has its own color palette and design element, which creates that feeling of shopping several shops under one, free-flowing environment. 

Warm and Engaging Customer Service

Coming from the Rustan's legacy of excellent customer service, Wellworth offers sincerely helpful and engaging customer service.  Customers are encouraged to explore on their own, with friendly associates nearby should the need arise for assistance.  Wellworth also offers a wide array of services to include Gift Registry, Gift Wrapping, Alterations, Foreign Exchange, and Bills Payment.

Wellworth also has its own loyalty card program called the Shine Card.  The Shine card is a customer's pass to exclusive benefits and privileges reserved for members.  Customers earn points with each purchase, and points can be converted to gift certificates that can be used to purchase merchandise in-store.  Other benefits include the use of the VIP lounge, exclusive promos and sales, and special events.

International, Local, and Exclusive Brands

Wellworth carries leading national brands across product categories, as well as exclusive international brands and affordable private label brands. 

The Children’s Floor welcomes shoppers to a thrilling array of toys and apparel from exclusive Wellworth children’s wear brands Princess by Wellworth, Tutu Much by Mandy dela Rama Santos, and private children’s wear label Hugs and Kisses.

The Men’s floor dominates the second level with fresh international apparel brands F&F of UK, Saville Row, Swiss brand Tally Weijl, footwear brands XTI and Aerosoft and leading athletic labels Nike and Adidas. Sharing the level is the Cosmetic department, which houses the dominant brands in beauty.

The third level opens up at the Ladies floor where a wide-range of local and foreign brands cater to tasteful lifestyles.  A wide range of exclusive private label brands, together with popular international brands, such as F&F, Tokyo Laundry, and Thai lingerie line Sabina can be found side-by-side with local brands Bayo and Kamiseta.  Viktor Jeans, widely-known for its premium custom jeans, has introduced its first RTW line, VIK, which is geared for a more price conscious market.

Crowning the Wellworth department store on its fourth level is the Home Section where stylish and practical domestic design and storage solutions are available for your fancy.
Affordable Prices

Wellworth pricing is comparable to leading department stores in the country.  Everyday affordable prices are complemented with various promotions on a regular basis.  Buy 1 Take 1 specials, price off, introductory discounts, gift with purchase, purchase with purchase are just some of the exciting deals that shoppers can expect to find.  Plus, exclusive promotions for Shine card members are also featured regularly.  Watch-out for Wellworth Wednesdays for exciting offers storewide.

According to Anthony T. Huang, President of SIAL, "We believe that the Filipino middle class consumers have evolved to become more sophisticated, more discriminating, and more demanding of their chosen retail stores.  Wellworth aims to cater to this set of customers who are quality conscious, but price conscious as well.  We would like to be the store of choice that provides both basics and lifestyle solutions for the modern Filipino family."

The grand launch of Wellworth department store is slated for Friday, April 25.  With the opening of the first Wellworth store in the country, expect the retail scene to heat-up as customers are introduced to a fresh concept that's well worth the wait. 

Wellworth Department Store is located at Fairview Terraces, 2733 Quirino Highway, Fairview, Quezon City. For more information, visit our website at You may also follow us on Facebook: and Twitter, Instagram, Pinterest and Youtube @WellworthPH.

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