AyosDito recently launched #StyleKoAyosDito promo
where consumers had the chance to sell their pre-loved fashion items and create
the next street fashion with their favorite fashion bloggers. A few days
before, these sellers and bloggers met, transacted, and started to put up their
collection. Now, they are ready for a fashion showdown and strut their
collection at Raven Boutique Club, BGC.
From October 20 to November 15, #StyleKoAyosDito
gave social media fans the chance to co-create the next street fashion with top
style bloggers Camille Co, David Guison, and Patricia Prieto. They sold their
pre-loved fashion items (e.g., clothes, accessories, etc.) on AyosDito.ph with
the hashtag of the team they wish to be a part of (#TeamCamille, #TeamDavid, or
#TeamPatricia). The fashion bloggers were very hands-on in the campaign. A week
before the fashion show, they searched for their favorite pieces on AyosDito.
They contacted the sellers for a meet up last November 17. What is even
rewarding, the chosen sellers met their favorite blogger not just to transact
and get the cash value of their items but to form a team and co-style the
collection with them.,
And finally the moment of truth. As the three teams presented their creations
to the crowd and one team stands out.
Team Camille won.
One of Preview Magazine’s 10 Best Dressed Women for
2011 and 2013, Camille Co’s fashion coaching style lies in openness. She wanted
the team to listen carefully and provide feedback. Every now and then, she
asked for the thoughts of her team members to create a more inclusive
environment for the styling process. It was noticeable the she took time in
creating dialogues with her team how to make their collection stand out.
“I really wanted the styling process to be inclusive
where each and every member of my team is heard and appreciated,” Camille
underlined. “At the end of the day, the show is all about our partnership
without which, our collection will not be possible. I want them to learn
something new and take the learnings wherever they go especially if they want
to have fashion as one of their long-term pursuits.”
Congratulation
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