SCG continues to celebrate its legacy as one of ASEAN’s
sustainable business leaders as it participates in the 20th WorldBex, Asia’s
largest building and construction exposition. From March 11 to 15, 2015, SCG and
its subsidiaries will be showcasing its latest collection of innovative
products at the World Trade Center, Manila.
With the theme “Experience the Inspiration of Living,”
SCG, Mariwasa and COTTO will be showcasing its world-class, top-quality
products and innovations to inspire Filipinos to create beautiful homes that
are reflective of their lifestyles.
“Self-expression is something that Filipinos value
highly, and this is reflected in the way they dress, the music they listen to
and even in how their homes are designed,” said Mariwasa Siam-Ceramics VP for
Sales and Marketing Jakkrit Suwansilp. “As an industry leader for over a
century, we at SCG are committed to deliver world-class quality products and
services that will aide Filipinos in creating a home that truly reflect their
individual styles.”
To let consumers truly experience the inspiration of
living, SCG will be hosting an Architect Showcase during WorldBex 2015. Here,
one of the Philippines most renowned architects, Jose Ramon Carunungan, principal
architect and environmental planner of renowned local architecture firm,
Carunungan & Partners Co., will showcase his expertise in architectural
design. With 29 years of industry experience, Arch’t. Carunungan will be
joining SCG at WorldBex 2015 by creating various design spaces using the SCG
Smartboard, as well as how it can be applied to different designs based on the
user’s preference.
Headlining the roster of innovative products
showcased at WorldBex 2015 is the new generation SCG Smartboard, a fiber-cement
board with Firm & Flex technology, bringing together strength, durability
and elasticity. Its water and high impact resistant body is available in an
array of colors and patterns to allow one’s imagination to flow freely and
create limitless designs. With the new Supersmart Series, the SCG Smartboard’s
toughness and durability is balanced by soft lines, giving the home a delicate
look.
COTTO showcases “Bathroom Pleasure” as it offers
Filipinos three new distinct styles of bathrooms. Each bathroom set up will
feature Rough Stone, Luxe and Amelie series for a more stylish and personal
touch to fit one’s preference. Espousing the belief that the bathroom is one of
the most important parts of the home, COTTO showcases a combination of sliding
panels, sanitary wares, fittings and ceramic tiles that can be customized to
match each customer’s lifestyle. In addition, COTTO will also be introducing
its new Sense of Scirocco Faucets, a limited collection inspired by the
Mediterranean winds that blows past the sea.
Mariwasa ushers in a new approach to style with its
latest HD Tile Collection and Wall Claddings. The HD Tile Collection features a
number of contemporary designs to cater to the different tastes of the public,
such as Majesty, Alder, Summerwood, Pascal, Portia, Metis, Primea, Moreto,
Pavia, Mehan and Murica Series. Mariwasa’s Wall Claddings also deliver the
latest in stylish and modern wall finishing and décor with its Emir and Greco
Series. The display will also feature 60x60 in. glossy tiles and other products
such as tile adhesives, grout and glass blocks. Mariwasa’s tile collection showcases
the perfect materials needed to create one’s dream home.
In addition to the displays, various activities will
be conducted in the booths throughout the duration of WorldBex 2015 to
demonstrate to the public how each product from SCG and its subsidiaries can be
used to create durable yet beautiful homes.
“More than
just being the owner of a house, Filipinos want something that reflects who
they really are in terms of style and design without compromising quality. SCG
understands this need and continually strives to provide innovative, and
durable products to enable homeowners to create something truly of their own,”
said Suwansilp.
To see more of SCG’s latest collections, visit the 20th
WorldBex on March 11-15, 2015 at the World Trade Center, Manila.
###
About SCG
SCG, one of the leading conglomerates in the ASEAN
region, comprises of three core businesses:
SCG Cement-Building Materials, SCG Chemicals, and SCG Paper. With more
than 200 companies under its umbrella and approximately 49,000 employees, SCG
creates and distributes innovative products and services that respond to the
current and future needs of the consumers.
SCG has been present in the Philippines since 1993
with more than 1,000 employees through its 7 subsidiaries: United Pulp &
Paper Co., Mariwasa Siam Ceramics Inc., CPAC Monier Philippines Inc., SCG
Trading Philippines Inc., Green Siam Resources Inc., Green Alternative
Technology Specialist Inc., and SCG Marketing Philippines, Inc.
No comments :
Post a Comment