If you have kids and they are eating a scoop of ice
cream and just keep on smiling; wont your heart melt. As a mother the smile of
my children are the most important thing to me; that smile could take away all
the fatigue and stress that comes in a day’s work.
Lucky are my children that they could smile whenever
they want; but sad to say there are children who choose to hide their smile
because of physical defects.
Recently a partnership was form to give chance to
children to smile without any hesitation.
The ice cream company that brings scoops of smiles
to the world, Baskin-Robbins, has forged a fitting partnership with Operation
Smile Philippines to transform the lives of 31 children through its “Baskin
Robbins 31 Smiles Project.”
“All over the world, Baskin-Robbins is known as the brand that brings smiles to customers through its delicious ice cream flavors. Now, we want to take this thrust a bit further by bringing back the smiles on the faces of children with facial deformities through the BR 31 Smiles Project,” said Michael Dargani, president of IceDream Inc.
The number 31 is used to represent Baskin-Robbins’ iconic 31 flavors, one flavor for every day of the month. In this case it also represents the children whose lives are about to change forever through the BR 31 Smiles Project.
“We are truly grateful to Baskin-Robbins for collaborating with our organization to help children with cleft lip and cleft palate deformities through the BR 31 Smiles Project. This campaign not only changes the lives of children but also helps our organization create public awareness about this congenital deformity and how it affects the individual who is born with it.” Expressed Gian Trebol, Executive Director of Operation Smile Philippines.
Customers can also buy a limited edition campaign
badge with frequency card for only P100 and get a free junior scoop of ice
cream. The proceeds of the badge sales will go towards funding the BR 31 Smiles
Project. The Baskin-Robbins frequency card entitles customers to a freebie on
every 3rd visit. Another way to participate is by buying their special Smiley
Cake – 20% of the cake sales will also go towards the campaign.
Bringing smiles to everyone, especially children,
has been deeply rooted in Baskin-Robbins’ humble beginnings. The ice cream
company was founded in 1945 in Glendale, California by Burton Baskin and Irvine
Robbins, ice cream enthusiasts and brothers-in-law, whose passion inspired what
is now the world's largest chain of ice cream specialty shops.
IceDream Inc. exclusively operates Baskin Robbins in
the Philippines. During its first year of operation it has successfully opened
5 stores with a view to expand further and cater to ice cream enthusiasts all
over the metropolis.
Operation Smile is an international children's
medical charity conducting year-round nationwide missions to provide free
surgeries to children with cleft lip, cleft palate and other facial
deformities.
For more information about Baskin-Robbins 31 Smiles
Project; visit www.baskinrobbins.ph or check out their Facebook (facebook.com/baskinrobbinsph),
Twitter and Instagram (baskinrobbinsph) accounts. Visit Baskin-Robbins shops at
the Central Square, Bonifacio Global City; Greenbelt 5, Makati; Ayala Fairview
Terraces; Trinoma Mall in Quezon City and Glorietta 5, Makati.
About Baskin-Robbins
Baskin-Robbins was founded in 1945 in Glendale,
California by Burton Baskin and Irvine Robbins, ice cream enthusiasts and
brothers-in-law, whose passion inspired what is now the world's largest chain
of ice cream specialty shops. As of 2013, Baskin-Robbins has 7,300 shops in
nearly 50 countries, with the U.S. having the largest number with 2,500 ice
cream stores. Today, Baskin-Robbins is the world’s largest chain of ice cream
specialty stores, serving over 300 million customers each year worldwide. For
more details about Baskin-Robbins, visit their website www.baskinrobbins.ph or
check out their Facebook (facebook.com/baskinrobbinsph), Twitter and Instagram
(baskinrobbinsph) accounts.
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