Lazada Philippines

Avida Land x Rags2Riches: collaboration on sustainable and inspired living

Reese Fernandez-Ruiz is like a breath of sunshine in a rainy day as I once again met her at Avida Showroom in Glorietta. Reese is the woman behind the Rags2Riches and had paved the way to many women from Payatas. It has been seven years since a new business partnership and innovative business model rose out of the fringes of Metro Manila’s underprivileged communities in Payatas, Quezon City.

As Avida Land celebrates 25 years of inspired living, one of its highlights is a partnership with globally renowned artisanal brand Rags2Riches in creating a specially designed line of home accessories, which will be showcased at the Avida Land showroom in Glorietta starting August 12, 2015. Dubbed as the Live Inspired Collection, the line evokes the various lifestyles inspired by Avida Land showcasing stylish mats, coasters and throw pillows

As a social entrepreneurial venture, Rags2Riches ensures that each product is attributed to the artisan who painstakingly weaved and stitched the product to life. Just look at the different products that they could create

Avida Land has been designing living spaces that allow individuals to engage in their passions – from music to the arts, climbing the corporate ladder, and other possibilities.

Aside from the special Live Inspired line, Rags2Riches and Avida Land will also have Red Letter Day Popup Weaving Workshop at their showrooms in Glorietta 4 and Vertis North on August 15, while the Avida showroom in Evoliving, Nuvali will host the weaving workshop on August 16. A Rags2Riches shopping party is scheduled for valued Avida clients on August 18 at the Avida showroom in Glorietta 4.

Visit an Avida Land showroom nearest you and discover lifestyles of passion and inspiration.  The Live Inspired Collection can be viewed at Avida Showroom Glorietta until September 12 and pre-orders will be accepted in all Rags2Riches outlets and online store,

Here I am, concentrating on my own weaving session

About Avida Land

Celebrating its 25th year as a consistently top-ranked developer for the mid-market segment of the industry, Avida provides sure, secure and sensible developments as it continues its mission to provide an enriched living experience to more Filipinos. For inquiries and appointments, visit their website at, email or call (+632) 848 5200 (within Metro Manila) and 1-800-10 848 5200 (outside Metro Manila).

About Rags2Riches
R2R (Rags2Riches, Inc.) is a global social enterprise based in Manila, Philippines.
R2R is in the business of weaving joyful stories into things that matter. They create sustainable fashion and home accessories out of upcycled scrap cloth, organic materials, and indigenous fabrics. Each of these items are joyfully created with their life partners: empowered and highly-skilled artisans living in the urban poor communities across the Philippines. Visit for more details.

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