Let's bring back the Manila Bay Glory

 I can’t remember the last time that I had visited the Manila Bay.  During my younger years, whenever we are suffering from cough; Manila Bay is the place to go to have that fresh air that we needed. It was sad that Manila Bay is not what it was used to be.

It was the tons of garbage along the strip where Manila Bay sunset is best viewed that distract us from enjoying the experience that our childhood memory has once had.

I was glad that there is a consortium, the Manila Bay Sunset Group, composed of 16 member companies, that has adopted the waste problem in this area as their advocacy and has been working passionately to ensure and sustain a clean Manila Bay.

The consortium will celebrate its 12th anniversary on last August 8th 2015 with a breakfast press conference in Manila Bay, Roxas Blvd., which will also serve as a kick-off for its month long activities.

During this event, the Manila Bay Sunset Group will also launched  its very own audio visual presentation (AVP) in an unconventional hip and cool fashion to create awareness and serve as a constant reminder on the significance of proper waste disposal here in the Philippines. 

I was really glad that I was part of media who witness this wonderful event

“We are optimistic that this campaign will prompt behavioural change among the public. We encourage everyone’s active participation in sharing this campaign with your circles, most especially with your respective communities,” says LANDBANK President and Ceo Gilda E. Pico and Honorary Chairperson of MBSPPI.

The Manila Bay Sunset Partnership Program Inc. (MBSPPI) takes its Annual clean-up drive on Manila Bay area , Signing of MOA with Landbank and MBSPPI , Launching of Binion as Campaign for this years program with the Ms. Philippines Earth winners to help promote ‘THAT THING CALLED BASURA’ for a cleaner and  better Manila.

Now on its 6th year, the Manila Bay SUNSET Partnership Program Inc. (MBSPPI) takes its clean-up and rehabilitation project to new heights by launching an Information and Education Campaign (IEC) entitled “THAT THING CALLED BASURA” to supplement the program’s clean-up efforts and boost environment awareness among the public.

The IEC was officially launched during the Annual Manila Bay Clean-up led by LANDBANK, as part of their 52nd anniversary celebration. The campaign aims to educate the public on the urgent need for proper waste management as evidence by the presence of solid wastes accumulating in water ways, rivers and the Manila Bay.

About 1000 MBSPPI members volunteered to help clean the Bay. Another highlight of the program is the turnover of a portion of the proceeds from the Manila Bay Fun Run last July 11. This was organized by the Manila Broadcasting Company to help in funding the clean-up operations. The proceeds amounted 119,795.00.

MBSPPI continues to grow as four subsidiaries of LANDBANK-LBP Resources and Development Corporation (LBRDC), LBP Leasing Corporation (LLC), LBP insurance Brokerage, Inc. (LIBI) and Masaganang Sakahan Inc. (MSI), and its corporate foundation – LANDBANK Countryside Development Foundation, Inc. (LCDFI), joined the roster of the SUNSET programs’ partner organizations.

The Manila Bay SUNSET Partnership Program, Inc., spearheaded by LANDBAK, is a SEC-registered incorporation of various members from the public and private sectors working towards protecting the Manila Bay. The existing members of the program are: Land Bank of the Philippines, City of Manila, Manila Broadcasting Company (MBC), DENR-National Capital Region (NCR), Manila Yacht Club (MYC), Manila Ocean Park (MOP), Diamond Hotel Philippines (DHP), DENR-Manila Bay Coordinating Office (MBCO), Pamantasan ng Lungsod Ng Manila (PLM), Landbankers’ Mutli-Purpose Cooperative (LANDBANKoop), Metropolitan Manila Development Authority (MMDA), University of the Philippines-Manila (UP-MANILA), Polytechnic University of the Philippines (PUP), Cooperative Development Authority (CDA), Polystyrene Packaging Council of the Philippines (PPCP)  and Miss Earth Foundation. Inc.

That Thing Called Basura Campaign Ad

 As part of their objective to reach out and educate the masses, MBSPPI produced a short campaign AVP particularly on waste disposal and the need to reinforce the 3R + D = 0 (Reduce, Reuse, Recycle + Discipline equals to zero basura). To make the material more appealing an interesting love story vignette was used to link proper garbage disposal. This AVP was first premiered during the clean-up and will be played in various channels such as corporate websites and social media sites of all MBSPPI members and offices of government agencies, terminals and other public spaces.

Bring back the glory that Manila Bay once had and that is through giving a helping hand by cleaning the Manila Bay

Do your part and the nature will give back what was once ours