Denim Reinvented by Uniqlo

Denim is a sturdy cotton warp-faced twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck(a linen canvas).

Demin has always been our everyday  wear and now it been reinvented to suit not just our everyday need but to showcase the fashion that only denim can possess

UNIQLO unfolds a new era in denim history as it unveils its four new innovative and reinvented jeans. Jeans will never look and feel the same as the new UNIQLO denim jeans perfectly mix aesthetic quality with advanced clothing technology to give consumers their best pair yet.

“UNIQLO continues to innovate and develop high-quality products which are focused on our consumers’ everyday needs,” said Katsumi Kubota, UNIQLO’s Chief Operating Officer. “Today, we are excited to showcase our four newest and most advanced denim jeans.”

UNIQLO is offering four new denim jeans: Miracle Air Skinny Fit Jeans, Ultra Stretch Jeans, Smart Shape Jeans, and Stretch Selvedge Slim Fit Jeans which are all available nationwide.

click here for more photos on the event

Comfortable and stretchable

The Ultra Stretch Jeans is a super skinny fit denim jeans with a simple and unobstructed design. It uses an outstanding stretch material with over 50% stretch rate and has oversized rear pockets that create a minimizing effect at the back. The bottom opening of the Ultra Stretch Jeans is also wider, giving enough room for the ankle.

Beautifies and enhances

An advanced version of the regular fit straight jeans is the Smart Shape Jeans. It is made with a one-of-a-kind fabric that helps beautify and shape the mid-section for a slim and attractive waistline. Smart Shape Jeans also used special materials for the pockets and zipper that aim to make the belly flat.

Soft and light

Miracle Air Skinny Fit Jeans is incredibly soft and is about 20% lighter than any regular jeans. UNIQLO uses a special yarn developed by Toray and Kaihara’s advanced technology. Miracle Air Skinny Fit Jeans is very flexible and has a two-way stretch functionality. It also features various hues and a more subtle texture in washed-finish and ultra-slim silhouette.

Traditional Selvedge

A man’s jeans, the Stretch Selvedge Slim Fit Jeans is made of high-quality Kaihara denim materials that ensure comfort in tight and slim fit. It also has elaborated details; its button, rivet and stiches match the color of the jeans which will surely go well with any casual or dress top.

UNIQLO also offers other denim styles such as Women’s Denim Slouch Jeans, Men’s Heattech Slim Fit Jeans, and Loose Fit Tapered Jeans that are only available in the following large stores – SM Megamall, SM North Edsa, SM MOA and SM Aura.

For more updates about this exciting news, consumers may visit UNIQLO Philippines’ social media accounts including Facebook, Twitter and Instagram. They may also visit www.uniqlo.com/ph.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,400 stores in 16 markets worldwide: Japan, Australia, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.