Are you crazy about Korean drama, movie, and series and
spend time downloading it just to watch it. Fret no more because a new online
has given us the access to watch it anytime we want.
PCCW Media, a key global player in the entertainment
industry in Asia, announced the launch of its video Over-the-top (OTT) service
Viu in the Philippines, offering viewers in Philippines FREE, CONVENIENT AND
THE FASTEST access to the latest authorized premium Korean content as fast as 8
hours after telecast in Korea. With the top four Korean broadcasters, SBS, KBS,
MBC and CJ E&M, as content partners and strongly localized content and
functions, Viu is widely regarded as the preferred video platform, offering the
latest popular Korean dramas, variety shows and other Asian premium content
with exclusive content windowing across Asia.
The Hallyu or Korean ‘wave’ has long since swept the Philippines and Viu
aims to be the go service to satisfy Korean drama fans with the largest
authorized Korean content library in Philippines.
Korean entertainment at your fingertips. Watching on web
and mobile anytime anywhere.
Viu is the FIRST service in the Philippines market which
facilitates downloading of authorized content to smartphones and tablets for
Free. Viewers can access the content on
web, download*shows DIRECTLY to their mobile devices via Viu and viewing
offline anywhere, or stream via wifi as well as mobile network while
on-the-move. Viu’s multi-screen
synchronization feature, which automatically bookmarks the progress of your
viewing on different device* offers viewers a seamless viewing experience as
viewers move from school to screen.
Premium content with English subtitles and exclusive
curated content with local flavor
An impressive catalogue of around 10,000 content hours
with 4,000 hours of the newest simulcast Korean dramas and variety shows with
English subtitling in Viu, such as the drama series Hwarang: the Poet Warrior
Youth (coming soon), Weightlifting Fairy Kim Bok-Joo, Sweet Stranger and Me,
Dr. Romantic, The K2, Love In the Moonlight, W – The Two Worlds, Doctors,
Descendants of The Sun; renowned variety shows Running Man and Return of
Superman; popular Kpop music programmes Music Bank and Inkigayo – The Music
Trend, etc; and also selected Japanese dramas.
Moreover, K1 Headline, which brings the latest Korean
entertainment authorized exclusively by Dispatch – the most influential
entertainment news hub in Korea and curated by Viu editor, as well as Fanbites
which presents interesting facts and anecdotes on Korean culture to deepen the
Filipino viewers’ understanding of the programmes, enhances the overall
enjoyment of the content and relevance to locals.
Viu sets to satisfy viewers with the burgeoning trend and
popularity of K drama in Philippines
Viu’s freemium model - an attractive pool of engaged and
captive consumers for advertisers
Operated on freemium basis with MegaMobile, Viu’s
advertising management is handled by the Philippine Daily Inquirer that it
brings Viu as an effective channel for advertisers looking to reach out to
Filipino consumers who are the most receptive audience to online ads in
South-east Asia#. In fact, 51% of
respondents in Philippines who watch VOD agree that ads in VOD content give
them good ideas for new products to try and 66% say they don’t mind getting ads
if they can watch free content.^
For video OTT service subscription, revenue from OTT in
emerging markets, including Indonesia, Philippines, etc, is expected to grow to
$19 billion by 2019^.
The Viu app can be downloaded for free at Apple Store and
Google Play or viewers can visit www.viu.com to view the content online.
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