Creating a brighter Christmas for a brighter tomorrow

Belgian bag brand Kipling today joins forces with with World Vision to bring “A Brighter Christmas For A Brighter Tomorrow,” a program that aims to provide additional funds for the education of children under the care of the world renowned Christian development and advocacy organization. Held at the Society Lounge in Atrium Bldg, Makati City, the event was attended by media and bloggers.

            According to the Benjamin Go, President of Greyhound Marketing Corporation, exclusive distributor of Kipling in the Philippines, the partnership is a timely effort to spread the fun and happiness that’s instilled in every Kipling bag. “There is no greater joy this Christmas than knowing we have brought smiles to others, especially children. Through “A Brighter Christmas For A Brighter Tomorrow” program, we can make not only the holidays, but also the future, brighter for the children of World Vision.”

            “We are very delighted to have this partnership with Kipling, which is known globally for bringing fun and joy through its fashionable bags. Were happy that this time, Kipling has decided to reach out and bring the same kind of goodwill to ensure the education of children sponsored by World Vision,” says National Resource Development Associate Director Jun Godornes.

            Joining Kipling and World Vision in celebrating the launch of this meaningful endeavor are some of the country’s biggest celebrities who are also extending their support to the program. These include Miriam Quiambao, Jasmine Curtis-Smith, Kylie Padilla and Jessica Connelly.

 Kylie Padilla and Jessica Connelly for Kipling

            Fashionable ladies on-the-go can also share in giving children a brighter tomorrow by shopping for a cause.  For every Kipling bag or luggage purchased from December 1 to 31, 2012, Kipling will donate Php 500 to World Vision.

            For its Holiday Collection, Kipling offers sporty and glam bags called Basic Elevated. These perfect everyday adventure companions come in stylish quilted exteriors, patent details, stunning linings, and 3 Christmas-themed colors red, white and black.

The Basic Elevated Collection includes New Elise that has a tablet-ready interior and can be worn 3 ways; Teagan S, a travel-savvy trolley with 2 compartments that are accessible from the topside; Weekend bag that can accommodate all your travel tidbits with its expandable bottom; and Creativity X a totally essential-ready cross-over bag.

“Kipling’s Holiday Collection is a line eagerly awaited by our loyal customers, but this time, we’d like to enjoin them to share the blessings of the season by participating in this program. This is because with every purchase of any Kipling bag, our customers get to enjoy cutting-edge designs and fashion- forward pieces as well as help build a brighter tomorrow for the less privileged children,” adds Millet Antonio, brand manager of Kipling in the Philippines.

            Also helping raise awareness about Kipling’s A Brighter Christmas For A Brighter Tomorrow With World Vision program are our ad agency The Sven Group and talent agency Vidanes Marketing.

Kipling is available online at zalora.com.ph and at SM Mall of Asia, SM North EDSA The Block, SM Megamall, SM Bacolod, SM Iloilo, SM Davao, SM Cebu, SM Lanang Premier, Robinsons Place Ermita, Rustan’s Alabang Town Center, Rustan’s Shangri-La, Rustan’s Gateway, Rustan’s Makati, Landmark Makati, Landmark TriNoma and soon-to-open Centrio Mall in Cagayan De Oro.  To know more, visit Kipling Philippines on Facebook and get to find out more exciting news and promos from the lovable monkey.