P&G AND SM JOIN FORCES TO PROVIDE BIG SAVINGS TO PINOY CONSUMERS

I am a practical mom. My child could attest to that fact, I make it a point that whenever I spent a single centavo; it’s worth it.  I also value my time, which is why every time I want to purchase something that I think will be used over and over again, I buy in big bulk. Buying in big bulk means more saving and less travel back and forth in the grocery store.

 Procter & Gamble (P&G) Philippines and SM have teamed up to launch a campaign that aims to educate consumers on the benefits of buying bigger size household products.

The campaign called “Wag Kang Titingi-tingi, Buy BIG” encourages consumers to buy big packs of P&G products including Ariel, Tide, Downy, and Joy to enjoy huge savings. The collaboration was launched during the opening of SM Center in Angono.

“With this program, P&G wants to educate consumers on the advantage of buying bigger packs of top household brands because it will bring them bigger savings,” said Barbra Barracoso, P&G Team Leader for SM. “We are very happy to have found a partner in SM which is known for its strong commitment to giving Filipino consumers the best value for their money.”

To kick off the campaign, a “Buy 1, Get 1 at 25% discount” offer on bags of Ariel and Tide will be available in all SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide on November 21 until supplies last. To help consumers make the most of buying big packs, Ariel and Downy bags now also come with scoops to help them control their usage.

During the launch, celebrity mom and P&G ambassadress Ruffa Gutierrez interacted with the shoppers and shared tips on how bigger packs of well-loved P&G household brands provide more savings in the long run.

The “Wag Kang Titingi-tingi, Buy BIG” offer is available in SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide.

About Procter & Gamble 

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.