Before the year 2014 end, Globe Telecom
set a new global standard in retail experience, Globe Telecom unveiled
yesterday, Dec. 15, 2015 ; its Generation 3 Stores simultaneously in SM North
EDSA, Quezon City, Manila and in Limketkai Mall, Cagayan de Oro.
The Globe Gen3 stores will further
engage and delight customers by fuelling their passion in the areas of music,
entertainment, productivity, and life. With the opening of the GEN3 Stores,
Globe has topped some of the iconic stores in the US and around the world.
“Globe is proud to bring to Filipino consumers
another world-standard differentiated experience. Our passion for our customers
inspires us to end the year on a high note by bringing innovation a notch
higher in our stores, one of our key customer touch points, allowing us to
truly empower our customers' digital lifestyles,” said Ernest Cu, Globe
President and CEO.
The Globe GEN3 stores are home to
various lifestyle zones with stories and exciting features for customers to
experience and enjoy. These zones feature latest trends in product, people and
even in business. Various lifestyle vignettes illustrate mobile and broadband
technologies as connected solutions—featuring the latest devices, apps, digital
connector’s gadgets and services that contribute to the total interactive
customer experience.
The lifestyle zones will also highlight
the stories of brand ambassadors every quarter. The store is a platform for the
introduction of must-watch personalities who are blazing new trails in their
respective Art, Community and Technology spaces. For the first quarter of 2015,
with Music as the main theme, Globe GEN3 will feature four of the coolest DJs
of this generation: DJ Badkiss, Callum David, Mars Miranda, and Eric Capilli -
who all have inspiring success stories in their chosen career. In the coming
months, it will also feature the aspiring story of JR Dela Paz, a Globe
myBusiness ambassador and owner of fast-rising restaurant chain Size Matters.
The Globe GEN3 Store will also serve as
a venue to introduce the latest products, devices, and services offered by
Globe. To start, it is the first retailer in Asia to introduce and carry Google
Cardboard, the fold-your-own virtual reality headset. Consumers can definitely
expect more exciting products rolling out in the next quarters.
Apart from reconfigured store displays,
customers can also check out the Play Bar to explore the different featured
apps and sit through one-on-one service consultations. Self-service tools are
available that allow better interaction with customer representatives through a
video hotline.
“Exciting, unexpected, and experiential
are the words to describe our GEN3 Stores. The concept and design of the GEN3
Stores have undergone intense research and consultation with the world’s
top-notch designers and architecture experts. We are inviting customers to
explore and be inspired by the stores’ four zones—music, entertainment,
productivity, and life so they can fully enjoy a wonderful world,” said Joe
Caliro, Globe Head of Retail Transformation and Management.
The Globe GEN3 Stores are designed by
Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple
Store in New York. On his design plan for GEN3, Tim Kobe shared, “The space is
dynamic. It changes with new stories and experiences that support different
events and moments. We have elements that move and reconfigure, the way entertainment
venues support great concerts or shows.”
Tim Kobe also shared the importance of
functionality in the Globe GEN3 Stores, saying “Retail is one touch point where
brands build relationships and sell products and services. It is important
today to have a place to demonstrate what you stand for. More than 50% of the
reason why someone engages with a brand comes from word of mouth.
Interestingly, 80% of word of mouth comes from direct experience. Designing the
experience is critical to building brand advocates.”
Leading up to the launch of the GEN3
Stores, Globe collaborated with home-grown Philippine artists who took part in
one of the Telco’s biggest transformation projects to better serve its
customers. Led by multi-awarded artist Ross Capili, the artists turned their
design inspirations into live art galleries, showcasing murals exhibiting
Globe’s brilliant vision, complementing the look, feel, and experience of its
GEN3 Stores.
By 2015, Globe is set to convert more of
its existing stores into GEN3 Stores to bring the world-class Telco retail
experience to more Filipinos.
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